The Big Luxury Stories We’re Tracking in 2026
Who will be held accountable if designer revamps don’t land? Plus, the fallout from Saks’ expected bankruptcy, Dior hits stores, a long road in China and more.
Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.
Highlights
Luxury Fashion Is Rethinking Its Value to Shoppers
After years of raising prices with no corresponding bump in quality or creativity, the industry is being forced to rebuild its trust with shoppers, according to the BoF-McKinsey State of Fashion 2026.
Can We Fix the Fashion System?
An informal survey of BoF readers reveals a glaring gap between fashion’s senior executives and frontline workers on the most critical issues facing the industry in 2026, writes Imran Amed.
Case Studies & Reports
Latest News & Analysis
Pieter Mulier Exits Alaïa After 5 Years
As the first creative director to succeed founder Azzedine Alaïa, Mulier rejuvenated the Paris-based brand with highly-refined, sculptural styles, bringing runway drama and spawning commercial hits like the Teckel bag and mesh ballerina flats.
Pieter Mulier Exits Alaïa After 5 Years
As the first creative director to succeed founder Azzedine Alaïa, Mulier rejuvenated the Paris-based brand with highly-refined, sculptural styles, bringing runway drama and spawning commercial hits like the Teckel bag and mesh ballerina flats.
How Jewellery Houses Aim to Stay Ahead In 2026
High jewellery brands including Boucheron, Chaumet, De Beers and Dior showed new collections at Haute Couture week in Paris as they manage so far to ride out geopolitical tensions which have sent gold and silver to new highs while the dollar sinks.
How Jewellery Houses Aim to Stay Ahead In 2026
High jewellery brands including Boucheron, Chaumet, De Beers and Dior showed new collections at Haute Couture week in Paris as they manage so far to ride out geopolitical tensions which have sent gold and silver to new highs while the dollar sinks.
What’s Couture For? Chanel and Dior’s New Designers Make Their Case
Matthieu Blazy and Jonathan Anderson each took different approaches to navigating the inherent tensions of French couture, Robert Williams writes. Plus: LVMH’s results.
What’s Couture For? Chanel and Dior’s New Designers Make Their Case
Matthieu Blazy and Jonathan Anderson each took different approaches to navigating the inherent tensions of French couture, Robert Williams writes. Plus: LVMH’s results.
LVMH Sees Tough Year Ahead as Fashion Sales Struggle
Fourth-quarter sales in the world’s biggest luxury group rose 1 percent, slightly ahead of expectations. Sales fell 3 percent in the key fashion and leather goods division as the sector continues to face sluggish demand. ‘2026 will not be easy,’ chairman Bernard Arnault said.
LVMH Sees Tough Year Ahead as Fashion Sales Struggle
Fourth-quarter sales in the world’s biggest luxury group rose 1 percent, slightly ahead of expectations. Sales fell 3 percent in the key fashion and leather goods division as the sector continues to face sluggish demand. ‘2026 will not be easy,’ chairman Bernard Arnault said.
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Luxury Investors Eye Tough Earnings Season After Stock Selloff
Luxury-goods makers are facing investor anxiety and a projected rough earnings season despite earlier hopes for a 2026 recovery.
Luxury Investors Eye Tough Earnings Season After Stock Selloff
Luxury-goods makers are facing investor anxiety and a projected rough earnings season despite earlier hopes for a 2026 recovery.
Opinion: Want That Bargain Rolex? Better Act Fast
After a prolonged slump, the secondary market for luxury watches is recovering, though it remains sensitive to economic instability, writes Andrea Felsted.
Opinion: Want That Bargain Rolex? Better Act Fast
After a prolonged slump, the secondary market for luxury watches is recovering, though it remains sensitive to economic instability, writes Andrea Felsted.
LVMH Investors Demand Clarity on Bernard Arnault Succession Plan
Shareholders of the French conglomerate are expressing growing concern over the lack of transparency regarding Bernard Arnault’s plan for succession.
LVMH Investors Demand Clarity on Bernard Arnault Succession Plan
Shareholders of the French conglomerate are expressing growing concern over the lack of transparency regarding Bernard Arnault’s plan for succession.
This Week: What Bernard Arnault Can and Can’t Tell Us About the State of Luxury
The world’s biggest luxury conglomerate reports fourth-quarter earnings on Tuesday, and CEO Bernard Arnault will give his annual, often market-moving press conference.
This Week: What Bernard Arnault Can and Can’t Tell Us About the State of Luxury
The world’s biggest luxury conglomerate reports fourth-quarter earnings on Tuesday, and CEO Bernard Arnault will give his annual, often market-moving press conference.
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Louis Vuitton, Dior and What Luxury Means Today
LVMH’s two biggest brands took radically different approaches this menswear season, tapping into fast-evolving ideas about taste and status, writes Robert Williams.
Louis Vuitton, Dior and What Luxury Means Today
LVMH’s two biggest brands took radically different approaches this menswear season, tapping into fast-evolving ideas about taste and status, writes Robert Williams.
LVMH’s Watches Unit Is Under a Cloud of Uncertainty. What Happens Next?
Robin Swithinbank dials in from LVMH Watch Week in Milan with details on the difficulties at TAG Heuer, Hublot’s new life beyond football and the question of Zenith’s future in the group.
LVMH’s Watches Unit Is Under a Cloud of Uncertainty. What Happens Next?
Robin Swithinbank dials in from LVMH Watch Week in Milan with details on the difficulties at TAG Heuer, Hublot’s new life beyond football and the question of Zenith’s future in the group.
Bottega Veneta’s CEO to Exit and Take Helm at Moncler
Leo Rongone kept up momentum at the Italian leather goods house through two designer transitions, onboarding Matthieu Blazy and Louise Trotter. Now he'll take on the role of group CEO at Moncler.
Bottega Veneta’s CEO to Exit and Take Helm at Moncler
Leo Rongone kept up momentum at the Italian leather goods house through two designer transitions, onboarding Matthieu Blazy and Louise Trotter. Now he'll take on the role of group CEO at Moncler.
Opinion: The Epidemic of Nice Clothes
A deluge of inoffensive fashion is what happens when there is nothing left to copy, writes Eugene Rabkin.
Opinion: The Epidemic of Nice Clothes
A deluge of inoffensive fashion is what happens when there is nothing left to copy, writes Eugene Rabkin.
THE NEWS IN BRIEF
Prada Cuts Ties With Over 200 Suppliers After Labour Abuse Audit
Since the audit began in 2020, the Milanese fashion group found that more than a quarter of suppliers and subcontractors inspected had broken compliance rules.
Swatch Gives Upbeat Growth Outlook After Second-Half Rebound
The owner of Omega and Longines said positive sales momentum that accelerated over the fourth quarter continued in January across all price ranges, with CEO Nick Hayek flagging a pickup in China.
India Gold Imports Set to Drop as High Prices Hit Jewellery Demand
Record-high gold prices are expected to cause India’s gold imports to fall this year as demand for jewellery is crimped.
Swiss Watch Exports Return to Growth After US Eases Tariffs
Swiss watch exports grew 3.3 percent in December driven by a surge in shipments to the US following a reduction in tariffs.
LVMH Drives Luxury Stocks Down After Results Disappoint
The French group said sales in the key Chinese market grew in the quarter, but the results were less encouraging than expected in the wake of more upbeat comments on China from Richemont and Burberry earlier this month.
Richemont Sells Watchmaker Baume & Mercier to Italy’s Damiani
The Swiss company has agreed to sell the nearly 200-year-old watchmaker to Italy’s Damiani Group amid a market slowdown for luxury timepieces.
Burberry Beats Holiday Sales Expectations, Attracts More Shoppers in China
The British luxury brand exceeded holiday sales expectations, driven by a successful marketing strategy that helped attract more Gen-Z consumers.
LVMH Sells Greater China Retail Business of Its DFS Group to CTG
The luxury conglomerate has agreed to sell its travel retail business.