A Tale of Two Makeup Artist-Led Brands; Where Is Harry Styles’ Pleasing?
This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.
The Business of Beauty
In-depth analysis, news and advice for beauty and wellness professionals around the world.
Highlights
Who Will Win The K-Beauty Wars?
This week, the beauty retail wars head for Korea and I dive into the reason for so many recent foundation reformulations.
The Hottest Beauty M&A Targets of 2026
My take on the beauty brands that are going to cross the finish line this year.
Case Studies & Reports
Latest News & Analysis
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
A Tale of Two Makeup Artist-Led Brands; Where Is Harry Styles’ Pleasing?
This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.
A Tale of Two Makeup Artist-Led Brands; Where Is Harry Styles’ Pleasing?
This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
The New Beauty Discovery Journey on TikTok Shop
As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.
The New Beauty Discovery Journey on TikTok Shop
As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.
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How Dubai Became a Hotbed for Fragrance Dupes
A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.
How Dubai Became a Hotbed for Fragrance Dupes
A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.
The Business of Beauty Global Awards Are Back – Apply Now for 2026
BoF will honour six entrepreneurs shaping the future of the beauty and wellness industry at The Business of Beauty Global Forum in June. Apply now for your chance to pitch your brand to industry leaders from Sephora, Rare Beauty, Amouage and more. The early bird application deadline is February 27, 2026.
The Business of Beauty Global Awards Are Back – Apply Now for 2026
BoF will honour six entrepreneurs shaping the future of the beauty and wellness industry at The Business of Beauty Global Forum in June. Apply now for your chance to pitch your brand to industry leaders from Sephora, Rare Beauty, Amouage and more. The early bird application deadline is February 27, 2026.
Why Pat McGrath Labs Filed for Bankruptcy
Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.
Why Pat McGrath Labs Filed for Bankruptcy
Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
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The Brands Taking Boomers Back to Their Punk Roots
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.
The Brands Taking Boomers Back to Their Punk Roots
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.
Who Will Win The K-Beauty Wars?
This week, the beauty retail wars head for Korea and I dive into the reason for so many recent foundation reformulations.
Who Will Win The K-Beauty Wars?
This week, the beauty retail wars head for Korea and I dive into the reason for so many recent foundation reformulations.
The Indie Brands Taking Latino Hair Care Global
Over the last decade, a slew of Latino-founded indie brands have tapped into underserved consumer demand in the US and Latin America. But growing means scaling brand awareness and securing investment to take on the big players.
The Indie Brands Taking Latino Hair Care Global
Over the last decade, a slew of Latino-founded indie brands have tapped into underserved consumer demand in the US and Latin America. But growing means scaling brand awareness and securing investment to take on the big players.
Guillaume Motte, APR’s Byunghoon Kim, Mona Kattan and Patrick Starrr Will Join The Business of Beauty Global Forum 2026
The Business of Beauty Global Forum 2026 returns to Napa Valley this June. Request your invitation to attend our annual gathering for leaders shaping the global beauty and wellness industry.
Guillaume Motte, APR’s Byunghoon Kim, Mona Kattan and Patrick Starrr Will Join The Business of Beauty Global Forum 2026
The Business of Beauty Global Forum 2026 returns to Napa Valley this June. Request your invitation to attend our annual gathering for leaders shaping the global beauty and wellness industry.
THE NEWS IN BRIEF
Church & Dwight Exceeds Outlook On Stronger Sales
The personal care giant cited Hero acne products and the 2025-acquisition of Touchland hand sanitiser as growth drivers.
Astra Signs Obesity Drug Deal in China Worth Up to $18.5 Billion
AstraZeneca agreed to pay Chinese company CSPC Pharmaceutical Group Ltd. as much as $18.5 billion for its obesity drug candidates, as the UK drugmaker tries to push into the growing weight-loss market.
Givaudan Sales Slowdown Sends Fragrance Maker’s Shares Falling
The Swiss firm missed expectations for yearly organic sales growth on Thursday, as weaker performance of its flavours business outweighed resilient growth in fine fragrances.
Bain, Blackstone Among Suitors for Vitamin Maker Vitabiotics
Bain Capital and Blackstone are among private equity firms in the next round of bidding for the UK vitamin company, sources told Bloomberg.
Boots CEO Ornella Barra Steps Down
Ornella Barra is stepping down after leading the UK drug store chain for almost a decade.
M.ph by Mary Phillips Appoints CEO From Ouai
Hannah Beals has been appointed to lead the early-stage makeup artistry label, which launched August 2025.
Byoma Names Tara Loftis Global President and Chief Brand Officer
Loftis joins the UK skincare brand from Galderma, where she served as global brand president for the company’s dermatological portfolio.
Pat McGrath Labs Files for Bankruptcy
The embattled cosmetics label has filed for Chapter 11 bankruptcy, according to filings, and cancelled its asset sale scheduled for Tuesday.