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Case Studies

Understand the trending topics beyond the headlines to help you make better business decisions.

Retail

Executive Memo | How to Cut Costs While Investing for the Future

Fashion is facing a crunch as consumers grow more cautious and the full impact of tariffs comes into view. Brands and retailers need to cut their expenses, but they can’t stop investing towards the future if they want to win in the long-term.

January 2026

Recent Case Studies

Marketing

Case Study | The Art & Science of World-Building

December 2025

Marketing

Case Study | The New Playbook for Fashion PR

November 2025

Technology

Executive Memo | Everything Fashion Executives Need to Know About AI

September 2025

Retail

Executive Memo | Selling to Consumers in Uncertain Times

June 2025

Retail

Case Study | The New Rules for Getting Acquired

June 2025

Retail

Case Study | How Brands Build Genuine Communities

April 2025

Retail

Executive Memo | An Action Plan for Navigating Trump’s Tariffs

March 2025

China

Case Study | The Playbook for Succeeding in China’s New Reality

March 2025

Marketing

Case Study | The Complete Guide to Communicating Value to Shoppers

January 2025

Luxury

Executive Memo | Luxury Has a Pricing Problem. What Now?

December 2024

Retail

Case Study | How to Get Fashion Collaborations Right

December 2024

Sports

Case Study | The Strategy That Brought Adidas Back From the Brink

October 2024