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Inside Amazon’s Strategic Expansion Into Luxury Fashion and Beauty

Jenny Freshwater, vice president of fashion and fitness at Amazon, discusses the company’s strategic offering for luxury businesses and how it collaborates with brands to strengthen their broader retail strategies and presence in its stores.

Partner Content

Inside Amazon’s Strategic Expansion Into Luxury Fashion and Beauty

Jenny Freshwater, vice president of fashion and fitness at Amazon, discusses the company’s strategic offering for luxury businesses and how it collaborates with brands to strengthen their broader retail strategies and presence in its stores.


Luxury

E-Tailer Oushq Relaunches in Partnership with the CFDA

The multi-brand e-commerce platform founded by ‘Real Housewives of New York City’ star Jessel Taank is pivoting from traditional South Asian couture to focus on casual, contemporary offerings by South Asian and Middle Eastern designers.

Luxury

E-Tailer Oushq Relaunches in Partnership with the CFDA

The multi-brand e-commerce platform founded by ‘Real Housewives of New York City’ star Jessel Taank is pivoting from traditional South Asian couture to focus on casual, contemporary offerings by South Asian and Middle Eastern designers.


Luxury

Ssense Lenders Seek Fast Sale of Struggling Fashion Retailer

The e-tailer’s mix of commerce and culture attracted private investment in 2021 that valued the company at more than 5 billion Canadian dollars. Now, the enterprise is threatened by debt and mistrust.

Luxury

Ssense Lenders Seek Fast Sale of Struggling Fashion Retailer

The e-tailer’s mix of commerce and culture attracted private investment in 2021 that valued the company at more than 5 billion Canadian dollars. Now, the enterprise is threatened by debt and mistrust.


Luxury

Ssense to File for Bankruptcy Protection After Creditors Push for Sale

BoF has learned that the Montreal-based e-commerce retailer told employees it is filing for the Canadian equivalent of bankruptcy protection to ward off a forced sale by lenders.

Luxury

Ssense to File for Bankruptcy Protection After Creditors Push for Sale

BoF has learned that the Montreal-based e-commerce retailer told employees it is filing for the Canadian equivalent of bankruptcy protection to ward off a forced sale by lenders.


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Luxury

Social Media Created Dupe Culture. Can It Also Reverse the Damage?

Marcelo Gaia, the owner and creative director of New York-based brand Mirror Palais, frequently publishes candid, casual videos to call out fast-fashion imitations.

Luxury

Social Media Created Dupe Culture. Can It Also Reverse the Damage?

Marcelo Gaia, the owner and creative director of New York-based brand Mirror Palais, frequently publishes candid, casual videos to call out fast-fashion imitations.


Luxury

Mytheresa Reports Slower Sales Growth

The German e-tailer’s ability to outperform a broader luxury slump was challenged by uncertainty in the US in its fiscal quarter that ended in March — a minor setback as it seeks to become a leader in online luxury.

Luxury

Mytheresa Reports Slower Sales Growth

The German e-tailer’s ability to outperform a broader luxury slump was challenged by uncertainty in the US in its fiscal quarter that ended in March — a minor setback as it seeks to become a leader in online luxury.


Luxury

It’s Not Just Secondhand Retailers That Have a Counterfeit Problem

More fake goods are making their way onto luxury e-commerce sites amid a rise in returns fraud. Rather than building an expensive authentication system, retailers are finding alternative measures to identify shady customers and maintain consumer trust.

Luxury

It’s Not Just Secondhand Retailers That Have a Counterfeit Problem

More fake goods are making their way onto luxury e-commerce sites amid a rise in returns fraud. Rather than building an expensive authentication system, retailers are finding alternative measures to identify shady customers and maintain consumer trust.


Luxury

Inside Coupang’s Tug of War With Farfetch

A year into its ownership of the embattled luxury e-tailer, the South Korean e-commerce giant is whipping Farfetch into shape, reaching near breakeven in its latest quarter. But company insiders say Coupang has gone from cutting fat to cutting muscle, stripping Farfetch of its ability to compete for the attention and dollars of key ultra-wealthy shoppers who account for 30 percent of its annual sales.

Luxury

Inside Coupang’s Tug of War With Farfetch

A year into its ownership of the embattled luxury e-tailer, the South Korean e-commerce giant is whipping Farfetch into shape, reaching near breakeven in its latest quarter. But company insiders say Coupang has gone from cutting fat to cutting muscle, stripping Farfetch of its ability to compete for the attention and dollars of key ultra-wealthy shoppers who account for 30 percent of its annual sales.


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Luxury

Resale Prices Are All Over the Place. Here’s Why That’s a Problem.

In a fragmented market, resale prices are more scattergun than ever. This leads to confused buyers, disillusioned sellers and market stagnation.

Luxury

Resale Prices Are All Over the Place. Here’s Why That’s a Problem.

In a fragmented market, resale prices are more scattergun than ever. This leads to confused buyers, disillusioned sellers and market stagnation.


Luxury

Exclusive: Diane von Furstenberg Inks Distribution Deal With Zalando

The iconic American dress brand is trading traditional wholesale for exclusive deals with regional giants as part of its revamp strategy. ‘I had to take back control of business, but do it in an unconventional way,’ von Furstenberg said.

Luxury

Exclusive: Diane von Furstenberg Inks Distribution Deal With Zalando

The iconic American dress brand is trading traditional wholesale for exclusive deals with regional giants as part of its revamp strategy. ‘I had to take back control of business, but do it in an unconventional way,’ von Furstenberg said.


Luxury

Mytheresa’s Profits Soar Ahead of Its YNAP Acquisition

The German luxury e-tailer more than doubled its adjusted earnings in its second fiscal quarter that ended in December, providing a glimpse into how it will fare once its deal to acquire its competitor, Yoox-Net-a-Porter, is approved.

Luxury

Mytheresa’s Profits Soar Ahead of Its YNAP Acquisition

The German luxury e-tailer more than doubled its adjusted earnings in its second fiscal quarter that ended in December, providing a glimpse into how it will fare once its deal to acquire its competitor, Yoox-Net-a-Porter, is approved.


Luxury

The Best of BoF 2024: Designer Reboots and a Rocky Market

The luxury industry was under pressure in 2024 as customers pulled back on high-end purchases. Brands from Chanel to Valentino to Fendi changed their creative lineups, hoping to jump-start demand. But the struggles at Gucci and Burberry show how tricky executing a designer relaunch can be.

Luxury

The Best of BoF 2024: Designer Reboots and a Rocky Market

The luxury industry was under pressure in 2024 as customers pulled back on high-end purchases. Brands from Chanel to Valentino to Fendi changed their creative lineups, hoping to jump-start demand. But the struggles at Gucci and Burberry show how tricky executing a designer relaunch can be.