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Beauty

This Valentine’s Day, Beauty Brands Look to the Single Shopper

As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?

Beauty

This Valentine’s Day, Beauty Brands Look to the Single Shopper

As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?


Beauty

How Indie Brands Are Redefining Maternal Beauty

Once overlooked, pregnancy and perinatal care is becoming an increasingly innovative category. Emerging founders are building global beauty brands rooted in safety, science and emotional connection, proving that “mama care” can be both elevated and enduring.

Beauty

How Indie Brands Are Redefining Maternal Beauty

Once overlooked, pregnancy and perinatal care is becoming an increasingly innovative category. Emerging founders are building global beauty brands rooted in safety, science and emotional connection, proving that “mama care” can be both elevated and enduring.


Beauty

Opinion: How ‘Optimisation’ Hijacked Men’s Wellness

We solved the problem of getting men into wellness. Now we have the bigger problem of what we’ve turned them into, writes meditation teacher Manoj Dias.

Beauty

Opinion: How ‘Optimisation’ Hijacked Men’s Wellness

We solved the problem of getting men into wellness. Now we have the bigger problem of what we’ve turned them into, writes meditation teacher Manoj Dias.


Beauty

How to Make Millions Selling Temporary Tattoos

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.

Beauty

How to Make Millions Selling Temporary Tattoos

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.


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Beauty

How to Sell Sex to Gen-Z

A new generation of consumers that craves playfulness, inclusivity beyond gender binaries, and a sense of emotional nuance is rejecting the corporate polish, female empowerment lingo and ‘MoMa-esque’ toy designs that defined pandemic-era sexual wellness brands.

Beauty

How to Sell Sex to Gen-Z

A new generation of consumers that craves playfulness, inclusivity beyond gender binaries, and a sense of emotional nuance is rejecting the corporate polish, female empowerment lingo and ‘MoMa-esque’ toy designs that defined pandemic-era sexual wellness brands.


Beauty

Sexual Wellness Start-Up Dame Acquires Chakrubs

The deal marks Dame’s second acquisition in the last year as the $125 vibrator seller seeks to grow market share in the sexual wellness sector.

Beauty

Sexual Wellness Start-Up Dame Acquires Chakrubs

The deal marks Dame’s second acquisition in the last year as the $125 vibrator seller seeks to grow market share in the sexual wellness sector.


Beauty

Can You Sell Sexual Wellness Without Sex? | The Debrief

Executive editor Brian Baskin and senior correspondent Sheena Butler-Young speak with editorial associate Yola Mzizi about how regulatory restrictions and cultural conservatism are forcing sexual wellness brands to pivot their messaging in 2025.

Beauty

Can You Sell Sexual Wellness Without Sex? | The Debrief

Executive editor Brian Baskin and senior correspondent Sheena Butler-Young speak with editorial associate Yola Mzizi about how regulatory restrictions and cultural conservatism are forcing sexual wellness brands to pivot their messaging in 2025.


Beauty

Can You Sell Sexual Wellness Without Sex?

The once-promising sector is now facing setbacks in the US. As mainstream retailers retreat and social media censorship restricts digital marketing, brands are rethinking their approach to retail partnerships and are finding creative ways to navigate the shift towards cultural conservatism.

Beauty

Can You Sell Sexual Wellness Without Sex?

The once-promising sector is now facing setbacks in the US. As mainstream retailers retreat and social media censorship restricts digital marketing, brands are rethinking their approach to retail partnerships and are finding creative ways to navigate the shift towards cultural conservatism.


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Beauty

Apply Now: The Business of Beauty Global Awards 2025

In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.

Beauty

Apply Now: The Business of Beauty Global Awards 2025

In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.


Beauty

Inside Ulta Beauty’s Turnaround Plan

As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.

Beauty

Inside Ulta Beauty’s Turnaround Plan

As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.


Beauty

Exclusive: L Catterton Invests in British Fragrance Brand Vyrao

The niche brand, founded by former fashion buyer Yasmin Sewell, has closed its second round of funding with Manzanita Capital and Estée Lauder’s corporate venture capital arm also participating.

Beauty

Exclusive: L Catterton Invests in British Fragrance Brand Vyrao

The niche brand, founded by former fashion buyer Yasmin Sewell, has closed its second round of funding with Manzanita Capital and Estée Lauder’s corporate venture capital arm also participating.


Beauty

The Wellness Brand Betting on ‘Female Viagra’

Sex wellness company Hello Cake is tackling the oft-neglected category of female sexual health, hoping to position itself as a leader in the pleasure category.

Beauty

The Wellness Brand Betting on ‘Female Viagra’

Sex wellness company Hello Cake is tackling the oft-neglected category of female sexual health, hoping to position itself as a leader in the pleasure category.