Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Church & Dwight Exceeds Outlook On Stronger Sales

The personal care giant cited Hero acne products and the 2025-acquisition of Touchland hand sanitiser as growth drivers.
Two bottles of Touchland's new Power Essence Hair and Body Fragrance Mist are seen on a white background. Their rectangular bottle is white with a pink-tinted chamber.
The personal care giant acquired viral hand sanitiser brand Touchland in 2025. (Touchland)

Church & Dwight exceeded its yearly outlook with stronger than expected sales, the US personal care giant said Friday, anticipating organic sales growth of between 3 and 4 percent for 2026.

The owner of household personal care brands including Arm & Hammer, Batiste and Nair reported a net sales increase of 1.6 percent for 2025, exceeding an outlook of 1.5 percent growth. Fourth quarter organic sales grew modestly at 0.7 percent, but improved to 1.8 percent when removing recently divested brands, such as vitamin label Vitafusion and oral care lines Spinbrush and Waterpik.

The company’s Consumer Domestic division reported a 3.7 percent increase in net sales, with Touchland hand sanitiser, acquired in 2025, delivering double-digit growth. Core products such as Hero acne care, Therabreath mouthwash, and Arm & Hammer mouthwash also contributed to momentum, albeit offset by declines in the now-divested vitamin business and Oxiclean stain remover.

Learn more:

ADVERTISEMENT

Church & Dwight to Acquire Hand Sanitiser Brand Touchland for $700 Million

The owner of personal care brands like Viviscal and Nair announced on Monday that it has signed a definitive agreement to acquire the viral hand sanitiser brand, with an earn-out that could take the total purchase price as high as $880 million.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

The New Beauty Discovery Journey on TikTok Shop

As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON