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Rachael Griffiths

Senior Editorial Associate

Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based in London, and covers beauty, wellness and industry news. Previously, she was a writer at New York Magazine’s The Strategist where she specialised in hair care, and investigative explainers. She holds a bachelor’s degree from Durham University.

    Beauty

    Europe’s Beauty Consumers Are in Play. Who Will Win Them?

    European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.

    Beauty

    Europe’s Beauty Consumers Are in Play. Who Will Win Them?

    European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.

    Beauty

    2016’s Hottest Beauty Brands: Where Are They Now?

    While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.

    Beauty

    2016’s Hottest Beauty Brands: Where Are They Now?

    While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.

    Beauty

    The Indie Brands Taking Latino Hair Care Global

    Over the last decade, a slew of Latino-founded indie brands have tapped into underserved consumer demand in the US and Latin America. But growing means scaling brand awareness and securing investment to take on the big players.

    Beauty

    The Indie Brands Taking Latino Hair Care Global

    Over the last decade, a slew of Latino-founded indie brands have tapped into underserved consumer demand in the US and Latin America. But growing means scaling brand awareness and securing investment to take on the big players.

    Beauty

    The Themes Shaping Wellness in 2026

    Holistic health is the hot topic of the year, as consumers seek products, treatments and habits that will improve their wellbeing across the board.

    Beauty

    The Themes Shaping Wellness in 2026

    Holistic health is the hot topic of the year, as consumers seek products, treatments and habits that will improve their wellbeing across the board.

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    Beauty

    How the K-Shaped Economy Is Redefining the Lipstick Effect

    Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.

    Beauty

    How the K-Shaped Economy Is Redefining the Lipstick Effect

    Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.

    Beauty

    How Tariffs Are Reshaping the Fragrance Boom

    US-imposed tariffs were blamed for slowdowns in the earnings reports of several prominent fragrance makers, but the full picture of what’s next for the category goes a little deeper.

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    How Tariffs Are Reshaping the Fragrance Boom

    US-imposed tariffs were blamed for slowdowns in the earnings reports of several prominent fragrance makers, but the full picture of what’s next for the category goes a little deeper.

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    How MAC Signed Chappell Roan, the Anti-Brand Ambassador

    Despite setting a monumentally high bar for brand collaborations, Roan has committed a long-term, global deal with the Lauder-owned cosmetics label.

    Beauty

    How MAC Signed Chappell Roan, the Anti-Brand Ambassador

    Despite setting a monumentally high bar for brand collaborations, Roan has committed a long-term, global deal with the Lauder-owned cosmetics label.

    Beauty

    Neck Anxiety Is Getting Younger

    Younger people than ever are identifying their neck as a ‘problem area’. Beauty brands are rushing to cater to them before they decide to go under the knife.

    Beauty

    Neck Anxiety Is Getting Younger

    Younger people than ever are identifying their neck as a ‘problem area’. Beauty brands are rushing to cater to them before they decide to go under the knife.

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    Beauty

    Black Friday Beauty Goes Beyond the Discount

    This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.

    Beauty

    Black Friday Beauty Goes Beyond the Discount

    This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.

    Beauty

    The Eyelash Economy Looks to the Future

    The lash category has moved on from the strip lash of yore. Those innovating to fill the gap are not only up against their competitors, but an increasing swathe of consumers forgoing lash products — including mascara — altogether.

    Beauty

    The Eyelash Economy Looks to the Future

    The lash category has moved on from the strip lash of yore. Those innovating to fill the gap are not only up against their competitors, but an increasing swathe of consumers forgoing lash products — including mascara — altogether.

    Topics

    Supplements Are Booming. So Is Scepticism.

    Between class-action lawsuits, safety fears and customer dissatisfaction, the vitamin, supplements and minerals industry is facing more scrutiny than ever. Some sellers see the moment as an opportunity.

    Topics

    Supplements Are Booming. So Is Scepticism.

    Between class-action lawsuits, safety fears and customer dissatisfaction, the vitamin, supplements and minerals industry is facing more scrutiny than ever. Some sellers see the moment as an opportunity.

    Beauty

    What’s Driving the Pocket Dermatology Boom

    Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.

    Beauty

    What’s Driving the Pocket Dermatology Boom

    Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.