Phia Raises $35 Million Series A
The round values the Phoebe Gates-co-founded price-comparison platform at $185 million.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Tech Mode: AI’s Impact on Holiday Shopping
Traffic to US retailers from AI sources soared on Black Friday and Cyber Monday, while EssilorLuxottica’s wearables chief exited and Google introduced a hot new AI model.
Tech Mode: AI’s Impact on Holiday Shopping
Traffic to US retailers from AI sources soared on Black Friday and Cyber Monday, while EssilorLuxottica’s wearables chief exited and Google introduced a hot new AI model.
Inside Toolio’s Vision for the Future of Retail Planning
Cloud-based merchandising platform Toolio provides fashion retailers with an AI-powered technology to optimise forecast planning and overcome excess inventory. BoF sits down with CEO Eytan Daniyalzade to learn more.
Inside Toolio’s Vision for the Future of Retail Planning
Cloud-based merchandising platform Toolio provides fashion retailers with an AI-powered technology to optimise forecast planning and overcome excess inventory. BoF sits down with CEO Eytan Daniyalzade to learn more.
Smart Glasses Are Ready for a Breakthrough Year
The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.
Smart Glasses Are Ready for a Breakthrough Year
The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.
AI and the Future of Fashion E-Commerce Content
At BoF VOICES 2025, Pixel Moda’s president Gianni Serazzi and Etro’s chief executive Fabrizio Cardinali unpacked the opportunity in AI-assisted and AI-generated e-commerce imagery and video production to drive forward sector growth in 2026 and beyond.
AI and the Future of Fashion E-Commerce Content
At BoF VOICES 2025, Pixel Moda’s president Gianni Serazzi and Etro’s chief executive Fabrizio Cardinali unpacked the opportunity in AI-assisted and AI-generated e-commerce imagery and video production to drive forward sector growth in 2026 and beyond.
EssilorLuxottica Thinks It Cracked the Code on Smart Glasses
The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.
EssilorLuxottica Thinks It Cracked the Code on Smart Glasses
The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.
The Products Creating Dialogue with Consumers
At The Business of Fashion’s annual VOICES gathering, Certilogo founder Michele Casucci and fashion designer Patrick McDowell joined BoF’s Alice Gividen on stage to explore how technology can deepen trust and transparency between brands and their communities.
The Products Creating Dialogue with Consumers
At The Business of Fashion’s annual VOICES gathering, Certilogo founder Michele Casucci and fashion designer Patrick McDowell joined BoF’s Alice Gividen on stage to explore how technology can deepen trust and transparency between brands and their communities.
What the AI ‘Bubble’ Means for Fashion
Concerns about the scale and concentration of AI investment in the key US market have reached a boiling point. A correction could have big consequences for brands this holiday season.
What the AI ‘Bubble’ Means for Fashion
Concerns about the scale and concentration of AI investment in the key US market have reached a boiling point. A correction could have big consequences for brands this holiday season.
How Generative AI Is Redefining E-Commerce Storytelling
Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.
How Generative AI Is Redefining E-Commerce Storytelling
Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.
How Small Brands Are Learning to Love AI
Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.
How Small Brands Are Learning to Love AI
Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.
Fashion’s Other AI Revolution
Even as AI marketing grabs headlines, agents powered by the technology are transforming fashion's back-office jobs at a moment when corporations are laying off staff to be leaner and more efficient.
Fashion’s Other AI Revolution
Even as AI marketing grabs headlines, agents powered by the technology are transforming fashion's back-office jobs at a moment when corporations are laying off staff to be leaner and more efficient.
Would You Let AI Shop for You? | The Debrief
AI shopping agents promise to learn our tastes, style outfits and even check out on our behalf. The Debrief asks Malique Morris what it takes for these tools to move from hype to habit.
Would You Let AI Shop for You? | The Debrief
AI shopping agents promise to learn our tastes, style outfits and even check out on our behalf. The Debrief asks Malique Morris what it takes for these tools to move from hype to habit.
Tracking Fashion Brand Performance in the Age of AI
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
Tracking Fashion Brand Performance in the Age of AI
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
THE NEWS IN BRIEF
TikTok Seals Deal to Operate in the US After Years of Drama
The long-awaited deal to transfer parts of TikTok’s US operations to American investors secures the app’s future and avoids a nationwide ban.
Alibaba Takes Major Step to Link Shopping to Main AI App
The Chinese e-commerce giant plans to link its flagship online shopping and travel services to its AI app in a bid to build a one-stop AI platform for consumers.
Meta and EssilorLuxottica Discuss Doubling Output of AI Glasses
The companies are discussing potentially doubling production capacity for their AI-powered smart glasses as demand surges for the Ray-Ban Meta frames.
JD Sports Will Make It Easier for Shoppers to Buy Through AI Platforms
The British sportswear retailer is enabling ‘one-click purchases’ through AI platforms such as ChatGPT and Microsoft Copilot, beginning in the US.
Spangle Raises $15 Million Series A
The AI-powered e-commerce software provider is valued at $100 million with its latest funding round.
Aura Blockchain Consortium Appoints New CEO
Marcel Härtlein, who was most recently head of digital and IT at crystal maker and Aura member Lalique, will focus on expanding the group’s global membership.
Nike Sold RTFKT in December
The sale came roughly a year after the virtual sneaker and fashion brand ceased operations.