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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Opinion: ChatGPT Is a Bad Personal Shopper, But It’s Learning

Shoppers arriving at e-commerce sites from ChatGPT are less likely to buy than those coming through other channels, but the gap is closing.

Opinion: ChatGPT Is a Bad Personal Shopper, But It’s Learning

Shoppers arriving at e-commerce sites from ChatGPT are less likely to buy than those coming through other channels, but the gap is closing.

Tech Mode: Aerie’s No-AI Promise

The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.

Tech Mode: Aerie’s No-AI Promise

The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.

How Executives Are Thinking About AI

At The Business of Fashion’s roundtable in Milan, executive members and the editorial team explored how fashion businesses are approaching the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.

How Executives Are Thinking About AI

At The Business of Fashion’s roundtable in Milan, executive members and the editorial team explored how fashion businesses are approaching the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.

RTFKT Co-Founder Has Died

Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.

RTFKT Co-Founder Has Died

Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.

What It Will Take for Consumers to Let AI Shop For Them

A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.

What It Will Take for Consumers to Let AI Shop For Them

A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.

The Tech Fashion Darling Accused of Swindling Investors Out of $300 Million

CaaStle pulled off one of the biggest financial heists in recent tech history, according to the SEC and DOJ. The company’s embattled CEO says there’s more to the story.

The Tech Fashion Darling Accused of Swindling Investors Out of $300 Million

CaaStle pulled off one of the biggest financial heists in recent tech history, according to the SEC and DOJ. The company’s embattled CEO says there’s more to the story.

Tech Mode: What Will Become of TikTok’s Algorithm?

The video-sharing app — and one of fashion’s favourite marketing channels — may soon have new owners, while Meta and Ray-Ban reveal their new high-tech glasses and more brands turn to AI for marketing.

Tech Mode: What Will Become of TikTok’s Algorithm?

The video-sharing app — and one of fashion’s favourite marketing channels — may soon have new owners, while Meta and Ray-Ban reveal their new high-tech glasses and more brands turn to AI for marketing.

Executive Memo | Everything Fashion Executives Need to Know About AI

The industry’s top decision makers may know all the AI buzzwords, but too many are lacking fundamental knowledge about how the most consequential technology in a decade actually works.

Executive Memo | Everything Fashion Executives Need to Know About AI

The industry’s top decision makers may know all the AI buzzwords, but too many are lacking fundamental knowledge about how the most consequential technology in a decade actually works.

Inside BoF and Vêtir’s New York Fashion Week Cocktail

Hosted at Hotel Chelsea by BoF and Vêtir founder Kate Davidson Hudson, guests included designers Prabal Gurung, Paul Andrew, Jonathan Simkhai and Jennifer Fisher, entrepreneurs Desirée Rogers, Nancy Twine and Tina Craig, fashion insiders Rachel Zoe, Jessel Taank and Sherri McMullen, and executives from Versace, Amazon and Snapchat.

Inside BoF and Vêtir’s New York Fashion Week Cocktail

Hosted at Hotel Chelsea by BoF and Vêtir founder Kate Davidson Hudson, guests included designers Prabal Gurung, Paul Andrew, Jonathan Simkhai and Jennifer Fisher, entrepreneurs Desirée Rogers, Nancy Twine and Tina Craig, fashion insiders Rachel Zoe, Jessel Taank and Sherri McMullen, and executives from Versace, Amazon and Snapchat.

Hands On With the Most High-Tech Meta Ray-Ban Glasses Yet

The breakout eyewear’s next release comes with an internal display digitally overlaid on the wearer’s field of view that lets users read texts, watch video and get turn-by-turn navigation.

Hands On With the Most High-Tech Meta Ray-Ban Glasses Yet

The breakout eyewear’s next release comes with an internal display digitally overlaid on the wearer’s field of view that lets users read texts, watch video and get turn-by-turn navigation.

Join Our Next Executive Roundtable: How to Think About AI

Executive Members are invited to join BoF’s executive editor Brian Baskin, special reports editor Marc Bain and Milan correspondent Eric Sylvers for an informal breakfast discussing how to approach the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.

Join Our Next Executive Roundtable: How to Think About AI

Executive Members are invited to join BoF’s executive editor Brian Baskin, special reports editor Marc Bain and Milan correspondent Eric Sylvers for an informal breakfast discussing how to approach the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.

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