Prada Cuts Ties With Over 200 Suppliers After Labour Abuse Audit
Since the audit began in 2020, the Milanese fashion group found that more than a quarter of suppliers and subcontractors inspected had broken compliance rules.
Marketing / Sports
Sports
Opinion: Luxury Brands Have Tennis Fever
High-end labels are piling into tennis, but the women’s tour remains an untapped opportunity, writes Daniel-Yaw Miller.
Opinion: Luxury Brands Have Tennis Fever
High-end labels are piling into tennis, but the women’s tour remains an untapped opportunity, writes Daniel-Yaw Miller.
Marketing
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.
Marketing
This Week: BAFTAs, F1 and London Fashion Week
Sports and film will keep the hype machine going in the gap between New York and London shows.
This Week: BAFTAs, F1 and London Fashion Week
Sports and film will keep the hype machine going in the gap between New York and London shows.
Marketing
GQ and Bode to Host Super Bowl Fashion Show
The sports-meets-fashion event, including a runway show, will take place in New Orleans ahead of the American football championship in February.
GQ and Bode to Host Super Bowl Fashion Show
The sports-meets-fashion event, including a runway show, will take place in New Orleans ahead of the American football championship in February.
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Marketing
Why Fashion Loves the Next Generation of Tennis Stars
As tennis legends retire, brands are shifting focus to the new generation of tennis stars like Coco Gauff and Carlos Alcaraz, leveraging their social media presence and growing audiences to connect with younger, more diverse consumers.
Why Fashion Loves the Next Generation of Tennis Stars
As tennis legends retire, brands are shifting focus to the new generation of tennis stars like Coco Gauff and Carlos Alcaraz, leveraging their social media presence and growing audiences to connect with younger, more diverse consumers.
Marketing
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Marketing
The Super Bowl’s Fashion Moment Has Arrived
After Salomon and E.l.f. experienced big bumps from the big game last year, brands of every stripe are looking to create their own moment as the San Francisco 49ers take on the Kansas City Chiefs.
The Super Bowl’s Fashion Moment Has Arrived
After Salomon and E.l.f. experienced big bumps from the big game last year, brands of every stripe are looking to create their own moment as the San Francisco 49ers take on the Kansas City Chiefs.
Marketing
BoF Masterclass | Fashion’s New Rules For Sports Marketing
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “Fashion’s New Rules For Sports Marketing.”
BoF Masterclass | Fashion’s New Rules For Sports Marketing
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “Fashion’s New Rules For Sports Marketing.”
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Luxury
LVMH Inks Blockbuster Olympics Deal
The Louis Vuitton owner and its brands will be front-and-centre at the Paris 2024 games, deepening the conglomerate’s ties to the world of sport.
LVMH Inks Blockbuster Olympics Deal
The Louis Vuitton owner and its brands will be front-and-centre at the Paris 2024 games, deepening the conglomerate’s ties to the world of sport.
Technology
World Athletics Puts the Brakes on Nike’s Record-Breaking Shoes
The sports giant unleashed the Vaporfly in 2016 and various versions have quickly come to dominate the elite and 'serious recreational' side of road running.
World Athletics Puts the Brakes on Nike’s Record-Breaking Shoes
The sports giant unleashed the Vaporfly in 2016 and various versions have quickly come to dominate the elite and 'serious recreational' side of road running.
Sustainability
Is Fashion All Talk, No Action on Climate?
This week, everyone will be talking about fashion's role in fighting climate change, Colin Kaepernick's first sneaker for Nike and the UK general election. Get your BoF Professional Cheat Sheet.
Is Fashion All Talk, No Action on Climate?
This week, everyone will be talking about fashion's role in fighting climate change, Colin Kaepernick's first sneaker for Nike and the UK general election. Get your BoF Professional Cheat Sheet.
News & Analysis
Puma Signs Partnership With Manchester City Football Club Manager
The sportswear brand signed a strategic partnership with the football team in February, taking over from Nike as it seeks to make up for the loss of Arsenal to German rival Adidas.
Puma Signs Partnership With Manchester City Football Club Manager
The sportswear brand signed a strategic partnership with the football team in February, taking over from Nike as it seeks to make up for the loss of Arsenal to German rival Adidas.
The News in Brief
Indian E-Commerce Firm Meesho’s Quarterly Loss Spikes as It Ramps Up Marketing
Meesho has carved out a niche for itself by offering low-priced products without charging sellers a commission.
Swatch Gives Upbeat Growth Outlook After Second-Half Rebound
The owner of Omega and Longines said positive sales momentum that accelerated over the fourth quarter continued in January across all price ranges, with CEO Nick Hayek flagging a pickup in China.
Church & Dwight Exceeds Outlook On Stronger Sales
The personal care giant cited Hero acne products and the 2025-acquisition of Touchland hand sanitiser as growth drivers.
Astra Signs Obesity Drug Deal in China Worth Up to $18.5 Billion
AstraZeneca agreed to pay Chinese company CSPC Pharmaceutical Group Ltd. as much as $18.5 billion for its obesity drug candidates, as the UK drugmaker tries to push into the growing weight-loss market.
Givaudan Sales Slowdown Sends Fragrance Maker’s Shares Falling
The Swiss firm missed expectations for yearly organic sales growth on Thursday, as weaker performance of its flavours business outweighed resilient growth in fine fragrances.
Winter Games in Italy Attract Luxury Brands Seeking Global Stage
Luxury fashion brands are seeking to capitalise on the Milano Cortina Winter Olympics, opening boutiques, sponsoring teams and launching collections.
Saks Will Close Most Off 5th Stores With Big Clearance Sales
The bankrupt department store operator will focus instead on its luxury offerings at Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman chains.