Prada Cuts Ties With Over 200 Suppliers After Labour Abuse Audit
Since the audit began in 2020, the Milanese fashion group found that more than a quarter of suppliers and subcontractors inspected had broken compliance rules.
Marketing / Social Media
Marketing
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
Marketing
Why Some Brands Prefer Pinterest Over Instagram
A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.
Why Some Brands Prefer Pinterest Over Instagram
A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.
Marketing
Examining 20 Years of Fashion’s Influencer Economy | The BoF Podcast
At BoF VOICES 2025, Susanna Lau, Bryan Yambao, Camille Charrière and Gstaad Guy reflect on finding their voices, speaking to their communities and how brands need to get out of the wider luxury malaise.
Examining 20 Years of Fashion’s Influencer Economy | The BoF Podcast
At BoF VOICES 2025, Susanna Lau, Bryan Yambao, Camille Charrière and Gstaad Guy reflect on finding their voices, speaking to their communities and how brands need to get out of the wider luxury malaise.
Marketing
Logomania Didn’t Die — It Evolved
Even in the age of minimalism, shoppers still love logos — but many are trading big brands’ monograms for niche merch.
Logomania Didn’t Die — It Evolved
Even in the age of minimalism, shoppers still love logos — but many are trading big brands’ monograms for niche merch.
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Marketing
Why This Year’s Holiday Ads Are Going Traditional
Amidst the ‘Ralph Lauren Christmas’ craze, this season, fashion brands embraced traditional holiday storytelling, while celebrity casting choices helped classic themes feel fresh and engaging for younger shoppers.
Why This Year’s Holiday Ads Are Going Traditional
Amidst the ‘Ralph Lauren Christmas’ craze, this season, fashion brands embraced traditional holiday storytelling, while celebrity casting choices helped classic themes feel fresh and engaging for younger shoppers.
Marketing
Martha Stewart Is American Eagle’s Latest Bet Against Being Boring
The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.
Martha Stewart Is American Eagle’s Latest Bet Against Being Boring
The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.
Marketing
Introducing the BoF Insights Brand Pulse Index
The BoF Insights Brand Pulse Index benchmarks how fashion brands measure up across five core dimensions — Discoverability, Identity, Value, Connection and Love — revealing the new dynamics of brand performance in an AI-driven world.
Introducing the BoF Insights Brand Pulse Index
The BoF Insights Brand Pulse Index benchmarks how fashion brands measure up across five core dimensions — Discoverability, Identity, Value, Connection and Love — revealing the new dynamics of brand performance in an AI-driven world.
Marketing
Fashion Is Already Preparing for Gen Beta
Obviously, it’ll be a long time before the generation — born starting in 2025 into a world of AI and rapid change — will have an impact on the industry. But they’ve already sparked conversation.
Fashion Is Already Preparing for Gen Beta
Obviously, it’ll be a long time before the generation — born starting in 2025 into a world of AI and rapid change — will have an impact on the industry. But they’ve already sparked conversation.
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Marketing
How Brands Are Tapping the College Content Machine
Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.
How Brands Are Tapping the College Content Machine
Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.
Marketing
The Rise of ‘Ugly-Cute’ Labubu Dolls, in Four Charts
The craze over Pop Mart’s toys speaks to a desire for escapism and customisation during increasingly uncertain economic times — but their popularity may be fleeting.
The Rise of ‘Ugly-Cute’ Labubu Dolls, in Four Charts
The craze over Pop Mart’s toys speaks to a desire for escapism and customisation during increasingly uncertain economic times — but their popularity may be fleeting.
Marketing
The Bezos Wedding Was a Social Media Win for Fashion
Though the ceremony sparked ire online, it generated significant media impact value for the brands involved.
The Bezos Wedding Was a Social Media Win for Fashion
Though the ceremony sparked ire online, it generated significant media impact value for the brands involved.
Partner Content
The Fashion and Beauty Opportunity on Snapchat in the Gulf
BoF sits down with Snap Inc.’s vice president and general manager of the Middle East, Hussein Freijeh, to learn more about the changing social media landscape in the Gulf, its impact on consumer behaviour, and the new opportunities it presents for fashion and beauty brands to reach audiences in the region.
The Fashion and Beauty Opportunity on Snapchat in the Gulf
BoF sits down with Snap Inc.’s vice president and general manager of the Middle East, Hussein Freijeh, to learn more about the changing social media landscape in the Gulf, its impact on consumer behaviour, and the new opportunities it presents for fashion and beauty brands to reach audiences in the region.
The News in Brief
Indian E-Commerce Firm Meesho’s Quarterly Loss Spikes as It Ramps Up Marketing
Meesho has carved out a niche for itself by offering low-priced products without charging sellers a commission.
Swatch Gives Upbeat Growth Outlook After Second-Half Rebound
The owner of Omega and Longines said positive sales momentum that accelerated over the fourth quarter continued in January across all price ranges, with CEO Nick Hayek flagging a pickup in China.
Church & Dwight Exceeds Outlook On Stronger Sales
The personal care giant cited Hero acne products and the 2025-acquisition of Touchland hand sanitiser as growth drivers.
Astra Signs Obesity Drug Deal in China Worth Up to $18.5 Billion
AstraZeneca agreed to pay Chinese company CSPC Pharmaceutical Group Ltd. as much as $18.5 billion for its obesity drug candidates, as the UK drugmaker tries to push into the growing weight-loss market.
Givaudan Sales Slowdown Sends Fragrance Maker’s Shares Falling
The Swiss firm missed expectations for yearly organic sales growth on Thursday, as weaker performance of its flavours business outweighed resilient growth in fine fragrances.
Winter Games in Italy Attract Luxury Brands Seeking Global Stage
Luxury fashion brands are seeking to capitalise on the Milano Cortina Winter Olympics, opening boutiques, sponsoring teams and launching collections.
Saks Will Close Most Off 5th Stores With Big Clearance Sales
The bankrupt department store operator will focus instead on its luxury offerings at Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman chains.