Agenda-setting intelligence, analysis and advice for the global fashion community.
Watch on demand here:
Community is too often reduced to a buzzword, but when cultivated correctly, it can be one of fashion’s most powerful means for engaging customers and building loyalty, particularly in times of economic uncertainty. This case study looks at examples of brands that have successfully created thriving fan communities and their approaches to creating lasting and rewarding relationships with their customers.
The embattled luxury department store is ‘absolutely dependent’ on companies like Chanel, LVMH and Kering, who could ‘suffocate’ the retailer if they stopped shipping, Reuters reported.
A direct-to-consumer strategy and cost discipline have helped the British brand grow without leaning on price hikes.
The 3.5-acre mixed-use estate in the affluent West London district is enhancing its retail and public-realm experience. BoF sits down with The Knightsbridge Estate’s Tom Woolven to discuss how changing consumer behaviour is informing the estate’s development and its curated mix of luxury, premium, lifestyle and wellness brands.
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
Thom Browne, Abercrombie & Fitch and Tecovas are among the brands with Super Bowl activations. Meanwhile, the Winter Olympics kick off in Milan.
The embattled luxury department store is ‘absolutely dependent’ on companies like Chanel, LVMH and Kering, who could ‘suffocate’ the retailer if they stopped shipping, Reuters reported.
The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.
Fresh off a week of major moments, Tim Blanks and Imran Amed break down the blockbuster couture debuts at Dior and Chanel and what they signify about the state of the luxury industry.
