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Moncler

Moncler is a luxury fashion group founded in 1952 by René Ramillon and André Vincent. It is parent company to outerwear brands Moncler and Stone Island,

Moncler
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Moncler was born in 1952 in Monestier-de-Clermont - a small village in the French Alps, with a focus on technical clothing for the mountain. Now an Italian luxury brand, Moncler forms part of the Moncler Group alongside Stone Island, which was acquired in 2021. United by the “beyond fashion, beyond luxury” philosophy, these two Italian brands aim to interpret the evolving cultural codes of the new generations.

Remo Ruffini, Moncler Group Chairman and CEO, took over the company in 2003, when the Moncler brand underwent a process of repositioning and elevation, achieving a more distinctive and exclusive positioning for Moncler.

Over the years, Moncler has merged design with ongoing technological research, combining style with functionality. The three dimensions of the brand are represented by Moncler Collection, dedicated to sophisticated timeless designs; Moncler Genius: a platform for co-creation and creative expression; and Moncler Grenoble: for peak technical performance in the outdoors all year round.

In everything it does, Moncler is driven by the desire to innovate, while remaining true to its heritage, it strives for continuous and uncompromising quality, pursuing challenging new goals with the ambition to respond to the environmental and social challenges the world is facing.

People are at the center of every business decision, from Moncler’s clients to its community of employees, who are the architects of the brand’s past success - and the key to its future growth

Company Snapshot

TYPEPublic
ESTABLISHED1952
HEADQUARTERSItaly
EMPLOYEES1,001 - 5,000

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Highlights
How to Build a Luxury Outerwear BusinessHow to Build a Luxury Outerwear Business
Latest News & Analysis
Luxury

Bottega Veneta’s CEO to Exit and Take Helm at Moncler

Leo Rongone kept up momentum at the Italian leather goods house through two designer transitions, onboarding Matthieu Blazy and Louise Trotter. Now he'll take on the role of group CEO at Moncler.

Luxury

Bottega Veneta’s CEO to Exit and Take Helm at Moncler

Leo Rongone kept up momentum at the Italian leather goods house through two designer transitions, onboarding Matthieu Blazy and Louise Trotter. Now he'll take on the role of group CEO at Moncler.


Marketing

How Fashion Marketers Will Nab Attention in 2026

After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.

Marketing

How Fashion Marketers Will Nab Attention in 2026

After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.


Luxury

Is China’s Luxury Market Ready to Rebound?

The short answer is yes — but it won’t soon return to its pre-pandemic growth rates. After two years of turbulence, the market remains shaky, and brands will need to earn every sale.

Luxury

Is China’s Luxury Market Ready to Rebound?

The short answer is yes — but it won’t soon return to its pre-pandemic growth rates. After two years of turbulence, the market remains shaky, and brands will need to earn every sale.


Marketing

How to Bring the Joy Back to Fashion Marketing

Moncler’s autumn campaign, featuring actors and long-time friends Robert De Niro and Al Pacino, struck an emotional chord with audiences by showcasing true friendship.

Marketing

How to Bring the Joy Back to Fashion Marketing

Moncler’s autumn campaign, featuring actors and long-time friends Robert De Niro and Al Pacino, struck an emotional chord with audiences by showcasing true friendship.


Luxury

The Great Fashion Reset | When Will Luxury Bounce Back?

Persistent economic pressures in the key China and US markets are likely to complicate the industry’s efforts to turn things around. That doesn’t mean there aren’t opportunities to seize.

Luxury

The Great Fashion Reset | When Will Luxury Bounce Back?

Persistent economic pressures in the key China and US markets are likely to complicate the industry’s efforts to turn things around. That doesn’t mean there aren’t opportunities to seize.


Luxury

Trump Tariffs Hit European Luxury, Shares Tank

LVMH and Hermès stock fell about 3 percent and 4 percent respectively, in line with sector peers including Kering, Prada and Burberry, after the US president announced a 50 percent duty on imports from the European Union.

Luxury

Trump Tariffs Hit European Luxury, Shares Tank

LVMH and Hermès stock fell about 3 percent and 4 percent respectively, in line with sector peers including Kering, Prada and Burberry, after the US president announced a 50 percent duty on imports from the European Union.


Luxury

Moncler Group Revenues Rise One Percent

Moncler Group’s first quarter sales rose 1 percent to €829 million ($943 million) up 1 percent year-on-year and just above analyst expectations.

Luxury

Moncler Group Revenues Rise One Percent

Moncler Group’s first quarter sales rose 1 percent to €829 million ($943 million) up 1 percent year-on-year and just above analyst expectations.


Marketing

Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands

Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.

Marketing

Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands

Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.


Beauty

Palm Angels’ Francesco Ragazzi Launches Fragrance Line

The seven-piece collection, Réservation, will launch at the upscale speciality retail Violet Grey on March 3, blending French and Californian sensibilities.

Beauty

Palm Angels’ Francesco Ragazzi Launches Fragrance Line

The seven-piece collection, Réservation, will launch at the upscale speciality retail Violet Grey on March 3, blending French and Californian sensibilities.


Partner Content

Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration

BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.

Partner Content

Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration

BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.