Travis Scott
Rapper & Singer
The Platinum-certified artist has become an influential youth culture style figure, mixing high-fashion labels with streetwear brands.
Jacques Berman Webster II, professionally known as Travis Scott, is an American rapper, singer, songwriter and producer. His third and most recent album Astroworld saw him solidify his place as a top global artist with his first Billboard Hot 100 number-one single Sicko Mode, which he performed at the 2019 Superbowl halftime show. Scott has become known for his personal style — mixing streetwear with high fashion — becoming a streetwear icon with sneaker partnerships with Nike Air Force 1, Nike Air Jordan and Helmut Lang that sell out within seconds.
In November 2018, it was announced that Scott would be the face of Saint Laurent for Spring/Summer 2019. In February 2019, Scott’s new music video for his track “Can’t Say” was produced by the luxury house, creative Director Anthony Vaccarello also provided the entire wardrobe for the video. The partnership dates back to November 2016, when Scott starred in a short film for Saint Laurent, a month into Vaccarello’s tenure.
Born in Houston, Texas, Scott began making music as a teenager. He dropped out of college to move to New York and then Los Angeles and pursue music, where he met rapper T.I. and was later hired as a producer by Kanye West’s record label Good Music. Scott lived in South Park, Houston with his grandmother until the age of six. The neighbourhood was notorious for crime, which he said had a lasting impact on him. He later moved to middle-class suburb Missouri City to be with his parents. Both his father and grandfather were soul and jazz musicians.
Scott won a BET Hip Hop Award for his song Antidote in 2016, and won the Top Streaming Song at the Billboard Music Awards in 2019 for Sicko Mode. He was also nominated for 24 other awards in 2018 and 2019 for his music.
He lives in Los Angeles and has a daughter Stormi with girlfriend Kylie Jenner.
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As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.
How Fashion Picks Its Hip-Hop Style Icons
As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.
What’s Next for Hip-Hop and Fashion
Hip-hop fueled an explosion of brands, collaborations and merchandise, but with fashion saturated with partnerships and rapper-led labels, and signs emerging that hip-hop’s cultural power could be waning, artists and their partners are finding ways to stand out.
What’s Next for Hip-Hop and Fashion
Hip-hop fueled an explosion of brands, collaborations and merchandise, but with fashion saturated with partnerships and rapper-led labels, and signs emerging that hip-hop’s cultural power could be waning, artists and their partners are finding ways to stand out.
Inside Fashion’s Music Merch Opportunity
Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.
Inside Fashion’s Music Merch Opportunity
Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.
Audemars Piguet Launches Collab with Travis Scott in Latest Culture Play
In partnership with Scott, Audemars Piguet is set to release a limited-edition version of its Royal Oak watch and a capsule collection of co-branded merchandise from the watchmaking house and Cactus Jack Records.
Audemars Piguet Launches Collab with Travis Scott in Latest Culture Play
In partnership with Scott, Audemars Piguet is set to release a limited-edition version of its Royal Oak watch and a capsule collection of co-branded merchandise from the watchmaking house and Cactus Jack Records.
What Happens After Sneaker Resale Prices Peak?
The value of hyped shoes on the aftermarket has fallen in recent months, raising questions about whether it’s a momentary stumble or a sign that the category is losing steam.
What Happens After Sneaker Resale Prices Peak?
The value of hyped shoes on the aftermarket has fallen in recent months, raising questions about whether it’s a momentary stumble or a sign that the category is losing steam.
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This week, everyone will be talking about Amazon Prime Day, the release of Dior’s long-delayed Travis Scott capsule collection and a new Victoria’s Secret documentary.
Why Fashion Can’t Rely On Shopping Holidays Like Amazon Prime Day Anymore
This week, everyone will be talking about Amazon Prime Day, the release of Dior’s long-delayed Travis Scott capsule collection and a new Victoria’s Secret documentary.
Can Arthur Kar Build the Supreme of Cars?
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Can Arthur Kar Build the Supreme of Cars?
L’art de l’automobile’s new collaboration with Porsche, set to be unveiled at Dover Street Market this week, is the latest sign of the growing opportunity at the intersection of fashion and automobiles.
What Fashion Can Learn From the Wild Success of McDonald’s Travis Scott Collab
Fashion brands are eager to work with unlikely collaborators that help them expand their reach. But not all partnerships are created equal.
What Fashion Can Learn From the Wild Success of McDonald’s Travis Scott Collab
Fashion brands are eager to work with unlikely collaborators that help them expand their reach. But not all partnerships are created equal.
Travis Scott Has Become Corporate America’s Go-To Pitchman
The rapper has partnered with an unusually diverse array of brands to churn out everything from food to apparel to toys and more. The result is an entire economy of highly sought-after Scott-branded products, giving companies a ready-made way to generate hype and reach young consumers.
Travis Scott Has Become Corporate America’s Go-To Pitchman
The rapper has partnered with an unusually diverse array of brands to churn out everything from food to apparel to toys and more. The result is an entire economy of highly sought-after Scott-branded products, giving companies a ready-made way to generate hype and reach young consumers.
Luxury Makes Gains Despite Chaos
The market proved resilient through WHO warnings of a Covid spike in Europe, huge uncertainty over Brexit and the US elections, and the collapse of the sector’s biggest deal, as investors set their eyes on 2021.
Luxury Makes Gains Despite Chaos
The market proved resilient through WHO warnings of a Covid spike in Europe, huge uncertainty over Brexit and the US elections, and the collapse of the sector’s biggest deal, as investors set their eyes on 2021.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
