Derek Guy

Derek Guy, creator and writer of the popular blog "Die, Workwear!", gained his online following with his in-depth online critiques and explorations of men’s fashion. His influence surged on X (formerly Twitter) in 2023 after the platform’s algorithm pushed his deep dives on craftsmanship and men’s style to millions of users worldwide, leading him to become widely known on the platform – and beyond – as the “menswear guy.” 

Guy's journey into fashion began with the 2010 launch of his menswear blog, named as a playful jab at his friend’s preference for workwear. His writings cover a wide array of topics, from seasonal fashion picks to critiques of public figures' sartorial choices, blending humour, a sharp eye and deep knowledge of menswear. His work has been featured in prominent publications like The Washington Post, Financial Times and Esquire, and he has expanded his influence through regular columns for Mr. Porter.

Guy’s entertaining and insightful commentary targets not only the aesthetics but also the socio-political implications of style choices. His posts often spark widespread discussion and debate. His work continues to resonate because it addresses the evolving landscape of men’s fashion, celebrating creativity while advocating for a more thoughtful and less stigmatised approach to men's style​.