Cover FX and Mally Beauty Announce Brand Closures
Parent company AS Beauty is winding down two makeup labels acquired within the past five years.
Liz Flora
Beauty
How Dubai Became a Hotbed for Fragrance Dupes
A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.
How Dubai Became a Hotbed for Fragrance Dupes
A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.
Beauty
The Anti-AI Aesthetic Taking Over Social Media
Products strewn across the sink, half-empty or in cluttered piles have replaced picture-perfect shelfies as brands and influencers find luxury in mess.
The Anti-AI Aesthetic Taking Over Social Media
Products strewn across the sink, half-empty or in cluttered piles have replaced picture-perfect shelfies as brands and influencers find luxury in mess.
Beauty
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
Beauty
What’s Next for Moon Juice
The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.
What’s Next for Moon Juice
The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.
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Beauty
How Salt & Stone Made Fancy Deodorant Into a $140 Million Business
With a hero speed stick that became a top seller at both Amazon and Sephora, Salt & Stone has leveraged fragrance, design and a pricing sweet spot to ride the body-care boom — however long it lasts.
How Salt & Stone Made Fancy Deodorant Into a $140 Million Business
With a hero speed stick that became a top seller at both Amazon and Sephora, Salt & Stone has leveraged fragrance, design and a pricing sweet spot to ride the body-care boom — however long it lasts.
Beauty
Stranger Things Hairstylist Is Launching a Hair Care Brand
The hit Netflix show’s lead hair designer Sarah Hindsgaul will be one of the first on-set Hollywood beauty professionals to have her own hair-care line as more of her peers look for opportunities beyond filming.
Stranger Things Hairstylist Is Launching a Hair Care Brand
The hit Netflix show’s lead hair designer Sarah Hindsgaul will be one of the first on-set Hollywood beauty professionals to have her own hair-care line as more of her peers look for opportunities beyond filming.
Marketing
Case Study | The Art & Science of World-Building
Once the preserve of a handful of high-end labels, world-building has become a powerful method for any brand to create a lasting impression and connect emotionally with customers. Pulling it off requires more than just consistent branding across channels.
Case Study | The Art & Science of World-Building
Once the preserve of a handful of high-end labels, world-building has become a powerful method for any brand to create a lasting impression and connect emotionally with customers. Pulling it off requires more than just consistent branding across channels.
Beauty
Brands Try to Get the Tone Right for Holiday 2025
From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.
Brands Try to Get the Tone Right for Holiday 2025
From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.
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Beauty
Olive Young Beat Sephora in Korea. Now It’s Coming to the US.
South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.
Olive Young Beat Sephora in Korea. Now It’s Coming to the US.
South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.
Beauty
Ulta Beauty Expands to Kuwait
The American retailer is continuing its global rollout with its first store in the Middle East on Nov. 7, featuring luxury brands like Augustinus Bader and Tom Ford Beauty.
Ulta Beauty Expands to Kuwait
The American retailer is continuing its global rollout with its first store in the Middle East on Nov. 7, featuring luxury brands like Augustinus Bader and Tom Ford Beauty.
Beauty
Coty Stares Into a Gucci-less Void
L’Oréal is set to take over the coveted Gucci license in a few short years, but losing a key brand is just one of the US conglomerate’s woes.
Coty Stares Into a Gucci-less Void
L’Oréal is set to take over the coveted Gucci license in a few short years, but losing a key brand is just one of the US conglomerate’s woes.
Beauty
Will Mikayla Nogueira’s Lip Kit Kill the Clean Girl?
As her label POV launches its first makeup products, the TikTok beauty star says the world is ready to go glam again.
Will Mikayla Nogueira’s Lip Kit Kill the Clean Girl?
As her label POV launches its first makeup products, the TikTok beauty star says the world is ready to go glam again.
The News in Brief
Anastasia Beverly Hills Owner Injects $225 Million Into Brand
Anastasia Soare invested her own money into Anastasia Beverly Hills after private equity firm TPG cut its stake in the brand.
Milk Makeup Net Revenue Declines 20%
Parent company Waldencast adjusted its year-end forecast amid lacklustre sales for the makeup brand.
German Beauty Retailer Parfümerie Pieper Files for Insolvency
Business operations will continue as the 94-year-old beauty retail chain undergoes restructuring.
Women’s Supplement Brand Perelel Announces $27 Million Investment
The funding led by Prelude Growth Partners comes as fertility and hormonal health become a growing focus for investors.
Thirteen Lune’s Legal Battle Comes to an End
The inclusive-centered beauty retailer and its founder Nyakio Grieco have been removed as defendants in a lawsuit brought by investors.
E.l.f. Beauty Shares Plunge as Sales Fall Short
The company projects over $1.5 billion in sales for the fiscal year, citing Rhode’s record-breaking Sephora performance.
Chanel Names New Head of US Brand and Communications
Katie Welch, currently the chief marketing officer of Rare Beauty, will move into the new role overseeing the luxury label’s beauty and fashion divisions on Jan. 5.