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Technology

TikTok’s New US Algorithm

The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.

Technology

TikTok’s New US Algorithm

The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.


Marketing

The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.

Marketing

The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.


Partner Content

How Integrated Technology Is Reshaping Retail Operations

Retail software solution Lightspeed gathered industry leaders in New York City in January 2026 to examine how fragmented technology systems are becoming a competitive liability amid mounting operational pressures.

Partner Content

How Integrated Technology Is Reshaping Retail Operations

Retail software solution Lightspeed gathered industry leaders in New York City in January 2026 to examine how fragmented technology systems are becoming a competitive liability amid mounting operational pressures.


Beauty

Opinion: Creatives Should Not Fear the AI Revolution

Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.

Beauty

Opinion: Creatives Should Not Fear the AI Revolution

Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.


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Retail

AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?

The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.

Retail

AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?

The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.


Retail

The Themes That Will Define the 2026 Fashion Agenda | The Debrief

Brian Baskin and Sheena Butler-Young sit down with BoF correspondent Marc Bain to unpack why executives are calling 2026 a ‘challenging’ year.

Retail

The Themes That Will Define the 2026 Fashion Agenda | The Debrief

Brian Baskin and Sheena Butler-Young sit down with BoF correspondent Marc Bain to unpack why executives are calling 2026 a ‘challenging’ year.


Retail

Executive Memo | How to Cut Costs While Investing for the Future

Fashion is facing a crunch as consumers grow more cautious and the full impact of tariffs comes into view. Brands and retailers need to cut their expenses, but they can’t stop investing towards the future if they want to win in the long-term.

Retail

Executive Memo | How to Cut Costs While Investing for the Future

Fashion is facing a crunch as consumers grow more cautious and the full impact of tariffs comes into view. Brands and retailers need to cut their expenses, but they can’t stop investing towards the future if they want to win in the long-term.


Technology

AI’s Transformation of Online Shopping Is Just Getting Started

A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.

Technology

AI’s Transformation of Online Shopping Is Just Getting Started

A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.


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Technology

How Brands Stand Out in AI Search

To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.

Technology

How Brands Stand Out in AI Search

To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.


Partner Content

Reinventing the Online Customer Journey in 2026

At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.

Partner Content

Reinventing the Online Customer Journey in 2026

At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.


Technology

Smart Glasses Are Ready for a Breakthrough Year

The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.

Technology

Smart Glasses Are Ready for a Breakthrough Year

The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.


Retail

EssilorLuxottica Thinks It Cracked the Code on Smart Glasses

The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.

Retail

EssilorLuxottica Thinks It Cracked the Code on Smart Glasses

The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.