Frame
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The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
The Art and Science of Product Naming
While tricky to get right, when item monikers resonate — think Glossier’s Boy Brow and Hill House Home’s Nap Dress — they can communicate a world of meaning in just a few words.
The Art and Science of Product Naming
While tricky to get right, when item monikers resonate — think Glossier’s Boy Brow and Hill House Home’s Nap Dress — they can communicate a world of meaning in just a few words.
The Athleisure-fication of Everything
Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.
The Athleisure-fication of Everything
Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.
Can Frame Be a Fashion Brand?
Ten years after inception, the fast-growing premium jeans maker is betting on the power of the runway.
Can Frame Be a Fashion Brand?
Ten years after inception, the fast-growing premium jeans maker is betting on the power of the runway.
7 Ways to Make E-Commerce More Profitable
As online sales reached new heights in the pandemic, brands are grappling with new burdens on their bottom lines. From savvy inventory distribution to bundling products, here’s how they can keep costs down.
7 Ways to Make E-Commerce More Profitable
As online sales reached new heights in the pandemic, brands are grappling with new burdens on their bottom lines. From savvy inventory distribution to bundling products, here’s how they can keep costs down.
How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.
How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.
#BoFLIVE: The State of the Direct-to-Consumer Market
A live discussion and audience Q&A on what will face online brands post-Covid 19. What will investors be looking for? What's happening to valuations? And where does the opportunity lie?
#BoFLIVE: The State of the Direct-to-Consumer Market
A live discussion and audience Q&A on what will face online brands post-Covid 19. What will investors be looking for? What's happening to valuations? And where does the opportunity lie?
What Does a Modern PR Agency Look Like?
While print and digital media strategies are still part of the industry’s approach to brand building, firms are beginning to offer non-traditional services and specialities in order to survive the PR evolution.
What Does a Modern PR Agency Look Like?
While print and digital media strategies are still part of the industry’s approach to brand building, firms are beginning to offer non-traditional services and specialities in order to survive the PR evolution.
How Telfar's 'Bushwick Birkin' Became Gen-Z's First It-Bag
The Brooklyn-based brand's 'Shopping' bag isn't expensive, but it is exclusive. Here’s what the industry can learn from its success.
How Telfar's 'Bushwick Birkin' Became Gen-Z's First It-Bag
The Brooklyn-based brand's 'Shopping' bag isn't expensive, but it is exclusive. Here’s what the industry can learn from its success.
Sign of the Fashion PR Times: Black Frame Closes Its Doors
Fashion PR is increasingly diverging along data-driven and creative lines. For Black Frame founder Brian Phillips, closing the business will allow him to focus on the latter.
Sign of the Fashion PR Times: Black Frame Closes Its Doors
Fashion PR is increasingly diverging along data-driven and creative lines. For Black Frame founder Brian Phillips, closing the business will allow him to focus on the latter.