Priyanka Chopra
Actor
The Bollywood actress is known throughout the global fashion industry for her memorable red-carpet appearances and projects with key players such as Edward Enninful.

The Bollywood star and former Miss World has made waves in Hollywood, becoming one of the most in-demand Indian actresses in the world. She has cemented her status as a fashion icon through her Ralph Lauren dress at the Met Gala, and campaigns for Guess, Gap, and jewellery brand Nirav Modi.
Chopra was cast in Edward Enninful ’s Bridging the Gap campaign for Gap, and has starred alongside Rosie Huntington-Whiteley in luxury jewellery brand Nirav Modi’s Spring 2017 campaign, shot by Patrick Demarchelier. She frequently collaborates with designers for red carpet appearances, including a Ralph Lauren trench dress for the 2017 Met Gala, and Ralph and Russo for the Oscars that same year.
The Indian-born actress began her career after winning the Miss World title in the early 2000s, making her Bollywood debut in 2003. Chopra has since become a renowned name in both Hollywood and television, and was named in 2016 as one of Time Magazine’s 100 Most Influential People. In 2017, she was awarded the Dadasaheb Phalke accolade, Indian cinema’s highest honour, receiving over 620 awards and nominations in the course of her career.
Chopra is also an avid philanthropist: she has worked closely with Unicef as a Goodwill Ambassador for the last 10 years, and founded The Priyanka Chopra Foundation for Health and Education, giving 10 percent of her earnings towards the trust. She has also promoted a number of other causes, including environmental awareness and women’s rights.
In late 2018, Chopra married American singer Nick Jonas wearing custom Ralph Lauren and a show-stopping veil, followed by an Indian ceremony in 2019 in which she wore Sabyasachi Mukherji's designs.
VITAL STATISTICS
Find out more

What Comes After Viral Fashion?
This week in luxury, calculated risk-taking wins the red carpet at the Golden Globes, while Brunello Cucinelli and Richemont report Q4 sales. Plus, what to watch for at Milan men’s week.

What Comes After Viral Fashion?
This week in luxury, calculated risk-taking wins the red carpet at the Golden Globes, while Brunello Cucinelli and Richemont report Q4 sales. Plus, what to watch for at Milan men’s week.

Luxury Crosses Fingers for a Rebound
LVMH’s results and the subsequent share price rally seem to be more a reflection of hope than concrete evidence of a luxury rebound, writes Imran Amed.

Luxury Crosses Fingers for a Rebound
LVMH’s results and the subsequent share price rally seem to be more a reflection of hope than concrete evidence of a luxury rebound, writes Imran Amed.

The Power of African Brand Ambassadors
Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.

The Power of African Brand Ambassadors
Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.

Everyone Loves Sweatsuits and Fashion Is Cashing In
Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?

Everyone Loves Sweatsuits and Fashion Is Cashing In
Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?

Luxury Brands Need Better Strategies for Bollywood. Here’s Why.
Global brands are hungry for a bigger slice of India’s $30 billion luxury market but they aren’t exploiting the country’s colossal film industry to its full potential.

Luxury Brands Need Better Strategies for Bollywood. Here’s Why.
Global brands are hungry for a bigger slice of India’s $30 billion luxury market but they aren’t exploiting the country’s colossal film industry to its full potential.

Sabyasachi Mukherjee: King of India’s Bridal Market
The designer, whose bridal pieces are worn by India’s billionaire heiresses and Bollywood superstars, has built a luxury brand that’s set to generate $35 million in revenue in 2019. Now, he’s on a quest to tap the lucrative fine jewellery market and take his business global.

Sabyasachi Mukherjee: King of India’s Bridal Market
The designer, whose bridal pieces are worn by India’s billionaire heiresses and Bollywood superstars, has built a luxury brand that’s set to generate $35 million in revenue in 2019. Now, he’s on a quest to tap the lucrative fine jewellery market and take his business global.

South African Department Store Woolworths Partners With Beyoncé Makeup Artist
Like many of its peers, Woolworths has invested heavily in its beauty business by partnering luxury international brands such as House of Chanel, Estée Lauder and Jo Malone.

South African Department Store Woolworths Partners With Beyoncé Makeup Artist
Like many of its peers, Woolworths has invested heavily in its beauty business by partnering luxury international brands such as House of Chanel, Estée Lauder and Jo Malone.

Harper’s Bazaar Is Launching Paid Content for Brides
Hearst is trying to convince readers to pay for content by tapping into the subjects they’re most passionate about. Is the wedding market a good fit for this membership model?

Harper’s Bazaar Is Launching Paid Content for Brides
Hearst is trying to convince readers to pay for content by tapping into the subjects they’re most passionate about. Is the wedding market a good fit for this membership model?

Longchamp's Plan to Stay Competitive Amid Luxury Consolidation
The family-owned company is doubling down on the US and China, while amplifying its fashion offering. But as more of its peers sell to bigger groups, is it enough?

Longchamp's Plan to Stay Competitive Amid Luxury Consolidation
The family-owned company is doubling down on the US and China, while amplifying its fashion offering. But as more of its peers sell to bigger groups, is it enough?

Top 10 Fashion Films of the Season
This season’s best fashion videos included films from Gucci, Nike and Gap.

Top 10 Fashion Films of the Season
This season’s best fashion videos included films from Gucci, Nike and Gap.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.





