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Sports

Adidas Keeps Thriving in a Chaos-Filled Market

Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.

Sports

Adidas Keeps Thriving in a Chaos-Filled Market

Adidas’ staggering growth continues while the rest of the sportswear industry struggles to find its footing.


Sports

Lululemon Keeps Giving Chip Wilson Things To Talk About

Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.

Sports

Lululemon Keeps Giving Chip Wilson Things To Talk About

Lululemon’s latest mishap has become the newest blunder for Chip Wilson to pin on its board of directors as he tries to reassert himself with the company.


Sports

Have Sneakers Lost Their Cool? | The Debrief

BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.

Sports

Have Sneakers Lost Their Cool? | The Debrief

BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.


Sports

Nike Is Already Winning 2026

Nike is starting the year off on a positive note with momentum behind one of the brand’s newest innovations.

Sports

Nike Is Already Winning 2026

Nike is starting the year off on a positive note with momentum behind one of the brand’s newest innovations.


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Sports

Balenciaga Embraces Sports. Will Sports Return The Love?

Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.

Sports

Balenciaga Embraces Sports. Will Sports Return The Love?

Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.


Sports

Nike’s Hottest Shoe Isn’t a Sneaker

StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.

Sports

Nike’s Hottest Shoe Isn’t a Sneaker

StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.


Sports

Have Sneaker Sales Finally Peaked?

Sneakers have dominated the footwear business for years, driven by constant growth from industry leaders like Nike and Adidas. Now, questions are rising about how much further that growth can go.

Sports

Have Sneaker Sales Finally Peaked?

Sneakers have dominated the footwear business for years, driven by constant growth from industry leaders like Nike and Adidas. Now, questions are rising about how much further that growth can go.


Sports

The Kicks You Wear: Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?

Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.

Sports

The Kicks You Wear: Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?

Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.


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Sports

The Sneaker of the Year 2025 | The Debrief

BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.

Sports

The Sneaker of the Year 2025 | The Debrief

BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.


Sports

The Sneakers That Mattered Most in 2025

The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.

Sports

The Sneakers That Mattered Most in 2025

The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.


Direct-to-Consumer

Rothy’s New Chief Executive Wants To Extend Its Winning Streak

The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.

Direct-to-Consumer

Rothy’s New Chief Executive Wants To Extend Its Winning Streak

The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.


Sports

The Kicks You Wear: The 2026 World Cup Is Already Here for Fashion

Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.

Sports

The Kicks You Wear: The 2026 World Cup Is Already Here for Fashion

Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.