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How Fashion Marketers Will Nab Attention in 2026
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
How Fashion Marketers Will Nab Attention in 2026
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
High Margin: Will a Year of Designer Revamps Pay Off?
The luxury fashion market appears poised to turn a corner, but questions linger as Chanel, Dior, Gucci, Balenciaga and others prepare to bring their new creative visions to market.
High Margin: Will a Year of Designer Revamps Pay Off?
The luxury fashion market appears poised to turn a corner, but questions linger as Chanel, Dior, Gucci, Balenciaga and others prepare to bring their new creative visions to market.
High Margin: Kering’s Investor Pullback, Shein vs. France’s Fashion Establishment
Analysts are urging caution on the Gucci owner’s turn-around, while a push into retail by the Chinese ultra-fast fashion giant is ruffling feathers in Paris.
High Margin: Kering’s Investor Pullback, Shein vs. France’s Fashion Establishment
Analysts are urging caution on the Gucci owner’s turn-around, while a push into retail by the Chinese ultra-fast fashion giant is ruffling feathers in Paris.
Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
Did Fashion’s Season of Change Actually Change Anything? Yes and No
This season will be remembered as one of the most heavily debated, and divisive, moments in the history of the modern fashion industry, writes Angelo Flaccavento.
Did Fashion’s Season of Change Actually Change Anything? Yes and No
This season will be remembered as one of the most heavily debated, and divisive, moments in the history of the modern fashion industry, writes Angelo Flaccavento.
Worldview | Haiti’s Garment Industry in Jeopardy Over US Inaction
This week’s round-up of global markets fashion business news also features Chinese textile exports, Kenyan manufacturers and Saudi Arabia’s luxury watch market.
Worldview | Haiti’s Garment Industry in Jeopardy Over US Inaction
This week’s round-up of global markets fashion business news also features Chinese textile exports, Kenyan manufacturers and Saudi Arabia’s luxury watch market.
Inside Loewe’s Reset: Fresh ‘Ferocity’ and a New Lens on Craft
Jack McCollough and Lazaro Hernandez’s debut show in Paris saw the designer duo dive head-first into the brand’s links to Spanishness and high craft with a more spontaneous, sportswear-inflected sensibility than their predecessor.
Inside Loewe’s Reset: Fresh ‘Ferocity’ and a New Lens on Craft
Jack McCollough and Lazaro Hernandez’s debut show in Paris saw the designer duo dive head-first into the brand’s links to Spanishness and high craft with a more spontaneous, sportswear-inflected sensibility than their predecessor.
Paris Day Five: Givenchy and Loewe
Intimacy and illusion add different levels of tantalisation as fashion tries its best to engage the senses.
Paris Day Five: Givenchy and Loewe
Intimacy and illusion add different levels of tantalisation as fashion tries its best to engage the senses.
The Great Fashion Reset | Editor’s Letter
As the fashion world heads into a historic, high-stakes season, The Business of Fashion kicks off its coverage with a special package on the industry’s challenges and the way forward.
The Great Fashion Reset | Editor’s Letter
As the fashion world heads into a historic, high-stakes season, The Business of Fashion kicks off its coverage with a special package on the industry’s challenges and the way forward.