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Brian Baskin

Executive Editor

Brian Baskin is Executive Editor at The Business of Fashion (BoF). He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals. Brian is a veteran financial journalist, joining BoF from The Wall Street Journal, where as a reporter and editor he covered the global energy market and logistics, among other topics. He started his career writing about health care for the Arkansas Democrat-Gazette, and is a graduate of Brown University.

Workplace & Talent

Making Sense of Fashion’s Brutal Job Market | The Debrief

Fashion companies are tightening return-to-office mandates just as entry-level jobs become harder to land. The Debrief explains what that means for workers trying to build careers in a cooling industry.

Workplace & Talent

Making Sense of Fashion’s Brutal Job Market | The Debrief

Fashion companies are tightening return-to-office mandates just as entry-level jobs become harder to land. The Debrief explains what that means for workers trying to build careers in a cooling industry.


Luxury

This Week: What Bernard Arnault Can and Can’t Tell Us About the State of Luxury

The world’s biggest luxury conglomerate reports fourth-quarter earnings on Tuesday, and CEO Bernard Arnault will give his annual, often market-moving press conference.

Luxury

This Week: What Bernard Arnault Can and Can’t Tell Us About the State of Luxury

The world’s biggest luxury conglomerate reports fourth-quarter earnings on Tuesday, and CEO Bernard Arnault will give his annual, often market-moving press conference.


Sports

Have Sneakers Lost Their Cool? | The Debrief

BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.

Sports

Have Sneakers Lost Their Cool? | The Debrief

BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.


Retail

This Week: Waiting on Tariffs, Saks and More

The fate of Trump’s tariffs and Saks’ bankruptcy in the coming days, weeks and months will define how fashion’s year plays out.

Retail

This Week: Waiting on Tariffs, Saks and More

The fate of Trump’s tariffs and Saks’ bankruptcy in the coming days, weeks and months will define how fashion’s year plays out.


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Retail

Saks’ Bankruptcy and the Future of Luxury Retail | The Debrief

Saks’ Chapter 11 filing listed $3.4 billion in debts, and the retailer is on its third CEO in two weeks. But the industry is cautiously optimistic about what’s coming next. BoF’s retail editor Cat Chen explains how we got here, who gets paid and what a credible turnaround must look like.

Retail

Saks’ Bankruptcy and the Future of Luxury Retail | The Debrief

Saks’ Chapter 11 filing listed $3.4 billion in debts, and the retailer is on its third CEO in two weeks. But the industry is cautiously optimistic about what’s coming next. BoF’s retail editor Cat Chen explains how we got here, who gets paid and what a credible turnaround must look like.


Beauty

Inside Beauty’s 2026 M&A Pipeline | The Debrief

Estée Lauder’s attempt to sell Too Faced, Smashbox and Dr. Jart is just the start of what’s likely to be a busy year for deals, as beauty editor Priya Rao explains.

Beauty

Inside Beauty’s 2026 M&A Pipeline | The Debrief

Estée Lauder’s attempt to sell Too Faced, Smashbox and Dr. Jart is just the start of what’s likely to be a busy year for deals, as beauty editor Priya Rao explains.


Luxury

This Week: Red Carpet Dressing; Saks Watch; Luxury Earnings

The Golden Globes kick off awards season in earnest as well as a packed week for the fashion industry.

Luxury

This Week: Red Carpet Dressing; Saks Watch; Luxury Earnings

The Golden Globes kick off awards season in earnest as well as a packed week for the fashion industry.


Executive Briefings

The Executive Briefing: Saks in Crisis; The Battle for Lululemon; A Holiday Shopping Miracle

America’s largest department store operator is on the brink, Lululemon’s founder is making moves and GLP-1 pills promise to shake up fashion this year. Read on for your concise breakdown of November’s key developments from executive editor Brian Baskin.

Executive Briefings

The Executive Briefing: Saks in Crisis; The Battle for Lululemon; A Holiday Shopping Miracle

America’s largest department store operator is on the brink, Lululemon’s founder is making moves and GLP-1 pills promise to shake up fashion this year. Read on for your concise breakdown of November’s key developments from executive editor Brian Baskin.


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Retail

The Themes That Will Define the 2026 Fashion Agenda | The Debrief

Brian Baskin and Sheena Butler-Young sit down with BoF correspondent Marc Bain to unpack why executives are calling 2026 a ‘challenging’ year.

Retail

The Themes That Will Define the 2026 Fashion Agenda | The Debrief

Brian Baskin and Sheena Butler-Young sit down with BoF correspondent Marc Bain to unpack why executives are calling 2026 a ‘challenging’ year.


Retail

This Week: One Last Push for Holiday Sales

Retailers are hoping to make the most of surprisingly strong consumer spending as the crucial end-of-year shopping season draws to a close.

Retail

This Week: One Last Push for Holiday Sales

Retailers are hoping to make the most of surprisingly strong consumer spending as the crucial end-of-year shopping season draws to a close.


Sports

The Sneaker of the Year 2025 | The Debrief

BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.

Sports

The Sneaker of the Year 2025 | The Debrief

BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.


Sports

This Week: Investors to Nike: Just Do It Again

The activewear giant is expected to report another quarter of slim growth on Thursday. While it's an improvement from where the brand stood a year ago, investors and sneakerheads alike are ready for more.

Sports

This Week: Investors to Nike: Just Do It Again

The activewear giant is expected to report another quarter of slim growth on Thursday. While it's an improvement from where the brand stood a year ago, investors and sneakerheads alike are ready for more.