Gap Announces New Chief Entertainment Officer Role
Former Paramount executive Pam Kaufman steps into the role to head up the retailer’s enhanced expansion into entertainment and culture.
Haley Crawford
Marketing
Is There a Ceiling on Sydney Sweeney’s Selling Power?
The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.
Is There a Ceiling on Sydney Sweeney’s Selling Power?
The polarising actress has become one of the most frequently tapped brand ambassadors in Hollywood. Whether she has the sway to build a lasting venture with her new lingerie line Syrn is still to be determined.
Marketing
Why Some Brands Prefer Pinterest Over Instagram
A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.
Why Some Brands Prefer Pinterest Over Instagram
A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.
Marketing
How Fashion Marketers Will Nab Attention in 2026
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
How Fashion Marketers Will Nab Attention in 2026
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
Marketing
How to Market a Hero Product
From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.
How to Market a Hero Product
From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.
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The News in Brief
Pacsun Launches New Social Commerce App
The shoppable PS Community Hub will enable creators to post content, earn affiliate commissions and build a following, strengthening community engagement for the brand.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
Tory Burch Names New President of North America
McKinsey retail partner Joëlle Grunberg will succeed Christophe de Pous as the American womenswear brand’s new head for the region.
Designer Marina Yee of the ‘Antwerp Six’ Has Died
The Belgian designer, who was known for her innovative designs and use of upcycled materials, passed away at 67.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.
The Victoria’s Secret Fashion Show Will Return in 2025
The lingerie giant used an Instagram teaser to announce that its glitzy fashion show will be back on the runway for the second year in a row following a hiatus.
Bold Management Acquires Influencer Agency The Digital Prototype
The deal bolsters Bold’s talent management capabilities in France.