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How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
The Dark Side of ‘Always On’ Marketing
Endless collaborations and celebrity tie-ups have come at a cost, making luxury brands feel more overexposed and interchangeable. Does the industry need to recalibrate its marketing machine?
The Dark Side of ‘Always On’ Marketing
Endless collaborations and celebrity tie-ups have come at a cost, making luxury brands feel more overexposed and interchangeable. Does the industry need to recalibrate its marketing machine?
Did Fashion’s Season of Change Actually Change Anything? Yes and No
This season will be remembered as one of the most heavily debated, and divisive, moments in the history of the modern fashion industry, writes Angelo Flaccavento.
Did Fashion’s Season of Change Actually Change Anything? Yes and No
This season will be remembered as one of the most heavily debated, and divisive, moments in the history of the modern fashion industry, writes Angelo Flaccavento.
The Winners of the Phoebe Philo Bag Revival
Handbags Philo designed during her tenures at Chloé and Celine have recently been revived at both luxury houses, to the benefit of the brands and resellers, but not necessarily Philo herself.
The Winners of the Phoebe Philo Bag Revival
Handbags Philo designed during her tenures at Chloé and Celine have recently been revived at both luxury houses, to the benefit of the brands and resellers, but not necessarily Philo herself.
Richemont Sales Up 6%, Defying Deepening Luxury Downturn
The Swiss group’s jewellery division, including Cartier and Van Cleef & Arpels, grew by double digits in the first quarter, while fashion stagnated and watches slumped. Weaker currencies in key export markets and a darkening China market are set to add further pressure to luxury firms this quarter.
Richemont Sales Up 6%, Defying Deepening Luxury Downturn
The Swiss group’s jewellery division, including Cartier and Van Cleef & Arpels, grew by double digits in the first quarter, while fashion stagnated and watches slumped. Weaker currencies in key export markets and a darkening China market are set to add further pressure to luxury firms this quarter.
Who Could Buy Coty’s Brands?
Rumours have swirled in recent weeks that the American cosmetics company is looking to offload its consumer and prestige brands. In a cooling market and with a mixed portfolio, finding buyers is a hard sell.
Who Could Buy Coty’s Brands?
Rumours have swirled in recent weeks that the American cosmetics company is looking to offload its consumer and prestige brands. In a cooling market and with a mixed portfolio, finding buyers is a hard sell.
Paris Day Four: The Power of Randomness
On the fourth day of Paris Fashion Week, Rick Owens and Chloé offered antidotes to today’s highly curated times.
Paris Day Four: The Power of Randomness
On the fourth day of Paris Fashion Week, Rick Owens and Chloé offered antidotes to today’s highly curated times.
BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.
BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.
How Brands Use the Front Row to Mint the Next ‘It’ Item
More brands are dressing their VIP runway attendees in coordinating looks to propel focus on one particular item, in hopes of driving buzz — and sales.
How Brands Use the Front Row to Mint the Next ‘It’ Item
More brands are dressing their VIP runway attendees in coordinating looks to propel focus on one particular item, in hopes of driving buzz — and sales.
Beauty Is Still Defiance
Rick Owens has always said so, but Chloé’s Chemena Kamali is also turning prettiness into a surprisingly potent force, writes Tim Blanks.
Beauty Is Still Defiance
Rick Owens has always said so, but Chloé’s Chemena Kamali is also turning prettiness into a surprisingly potent force, writes Tim Blanks.