Agenda-setting intelligence, analysis and advice for the global fashion community.
With the top 2 percent of luxury customers driving 40 percent of luxury sales, the ultra-wealthy are spending more on luxury than ever before. Yet amid a broader market slowdown, winning them over is becoming a competitive battleground for brands.
BoF’s luxury correspondent Robert Williams, alongside report author Tamison O’Connor, Mytheresa’s chief customer experience officer and managing director Isabel May and Bain & Company’s senior partner Claudia D’Arpizio, will share valuable lessons on how cultivating personal relationships and crafting memorable experiences for shoppers can help brands stand out among competitors.
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