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Direct-to-Consumer

Andie Acquires Richer Poorer

The two digitally-native brands will sell their products across both sites as the combined company aims to reach $100 million in annual sales in the next three to five years.

Direct-to-Consumer

Andie Acquires Richer Poorer

The two digitally-native brands will sell their products across both sites as the combined company aims to reach $100 million in annual sales in the next three to five years.


Direct-to-Consumer

True Classic Secures Investment From 1686 Partners

The men’s T-shirt maker’s funding from 1686 Partners, a private equity firm founded by David Wertheimer, will help the brand invest in supply chain, retail and international expansion as it aims to reach upwards of $1 billion in annual sales in the next 10 years.

Direct-to-Consumer

True Classic Secures Investment From 1686 Partners

The men’s T-shirt maker’s funding from 1686 Partners, a private equity firm founded by David Wertheimer, will help the brand invest in supply chain, retail and international expansion as it aims to reach upwards of $1 billion in annual sales in the next 10 years.


Direct-to-Consumer

Fashion’s Most Anticipated M&A Hot Spots in 2025

As the year’s M&A wave starts with once-hot legacy labels finding new owners, while buzzy start-ups hold out for higher valuations, BoF breaks down the types of acquisition targets the industry will likely see this year and the stakes for those potential deals.

Direct-to-Consumer

Fashion’s Most Anticipated M&A Hot Spots in 2025

As the year’s M&A wave starts with once-hot legacy labels finding new owners, while buzzy start-ups hold out for higher valuations, BoF breaks down the types of acquisition targets the industry will likely see this year and the stakes for those potential deals.


Direct-to-Consumer

The Best of BoF 2024: Rewriting the Direct-to-Consumer Playbook

In 2024, survivors of the e-commerce reckoning used consumer data to make wiser investments and focused on building profitable, desirable brands that offer more than low prices and convenience.

Direct-to-Consumer

The Best of BoF 2024: Rewriting the Direct-to-Consumer Playbook

In 2024, survivors of the e-commerce reckoning used consumer data to make wiser investments and focused on building profitable, desirable brands that offer more than low prices and convenience.


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Direct-to-Consumer

How to Save a DTC Brand Without Crushing Its Soul

The past year has seen a stream of last-minute rescue deals for once-hot start-ups. Acquirers of formerly distressed brands weigh in on how to improve operations and retain what made them special in the first place.

Direct-to-Consumer

How to Save a DTC Brand Without Crushing Its Soul

The past year has seen a stream of last-minute rescue deals for once-hot start-ups. Acquirers of formerly distressed brands weigh in on how to improve operations and retain what made them special in the first place.


Direct-to-Consumer

What It Takes to Win at DTC in 2024

The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.

Direct-to-Consumer

What It Takes to Win at DTC in 2024

The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.


Direct-to-Consumer

Why Mergers Might Be the Next Wave of DTC Exits

Apparel brands Knot Standard and Billy Reid are teaming up in a move investors say we may see more of as fashion start-ups seek alternative funding routes to grow their businesses.

Direct-to-Consumer

Why Mergers Might Be the Next Wave of DTC Exits

Apparel brands Knot Standard and Billy Reid are teaming up in a move investors say we may see more of as fashion start-ups seek alternative funding routes to grow their businesses.


Direct-to-Consumer

DTC Brands See a Long-Delayed Path to Exit in 2024

While the DTC landscape’s turbulence isn’t completely over for brands, the prospect of a better economy in 2024 is encouraging profitable brands that shied away from M&A last year to start preparing for an exit.

Direct-to-Consumer

DTC Brands See a Long-Delayed Path to Exit in 2024

While the DTC landscape’s turbulence isn’t completely over for brands, the prospect of a better economy in 2024 is encouraging profitable brands that shied away from M&A last year to start preparing for an exit.


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Direct-to-Consumer

Why Some DTC Brands Are Raising Debt, Not Venture Capital

In a conservative investment environment, the few start-ups that can access traditional venture capital are opting to take out loans, and battle higher interest rates, to fund business essentials like marketing and inventory.

Direct-to-Consumer

Why Some DTC Brands Are Raising Debt, Not Venture Capital

In a conservative investment environment, the few start-ups that can access traditional venture capital are opting to take out loans, and battle higher interest rates, to fund business essentials like marketing and inventory.


Direct-to-Consumer

What Investors Want From DTC Brands

Cautious investors are finding safer bets in tech-focused platforms that create products for digitally-native brands over traditional DTC start-ups.

Direct-to-Consumer

What Investors Want From DTC Brands

Cautious investors are finding safer bets in tech-focused platforms that create products for digitally-native brands over traditional DTC start-ups.


Direct-to-Consumer

Why Brand Awareness Is DTC’s New Challenge

Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.

Direct-to-Consumer

Why Brand Awareness Is DTC’s New Challenge

Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.


Direct-to-Consumer

The Unassuming T-Shirt Brand Trying to Break the DTC Curse

True Classic has emerged from a sea of men’s brands promising the perfect t-shirt, managing to build a big audience without bleeding cash.

Direct-to-Consumer

The Unassuming T-Shirt Brand Trying to Break the DTC Curse

True Classic has emerged from a sea of men’s brands promising the perfect t-shirt, managing to build a big audience without bleeding cash.