Fu Song and Wang Jie

Fu Song and Wang Jie are the founders of Songmont, an ‘It’ bag brand founded in China in 2013, which has gained popularity across Asia. In its home market, the accessible luxury brand has become a favourite among locals seeking more affordable alternatives to global mega-brands, as well as products celebrating Chinese craftsmanship. Leather models including the The Luna, Gather, Yore and Song collection are some of the brand’s signatures.

Song founded Songmont after struggling to find a practical yet aesthetically pleasing laptop bag when she returned to work following maternity leave. Her grandmother, a traditional artisan, and other craftspeople in their hometown of Shanxi helped Song manufacture the designs. Jie joined as a co-founder helping to shape the brand’s aesthetic development. Songmont often uses senior citizens in its ad campaigns, honouring Song’s grandmother’s role in its launch.

Prior to joining Songmont, Jie is an associate professor at the Central Academy of Fine Arts (CAFA). Jie has also held several solo art exhibitions in China and was a member of the graphic design team for the Beijing 2008 Summer Olympic Games. In 2009, he won the Eland Art Prize at CAFA. Song previously worked as a user experience designer at Google, having studied industrial design at Tsinghua University.