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Latest News & Analysis
Luxury

What Comes After Viral Fashion?

This week in luxury, calculated risk-taking wins the red carpet at the Golden Globes, while Brunello Cucinelli and Richemont report Q4 sales. Plus, what to watch for at Milan men’s week.

Luxury

What Comes After Viral Fashion?

This week in luxury, calculated risk-taking wins the red carpet at the Golden Globes, while Brunello Cucinelli and Richemont report Q4 sales. Plus, what to watch for at Milan men’s week.


Sustainability

The Frayed Edge: Is Fashion Quiet Quitting on Climate?

This week, Ralph Lauren dropped its net-zero emissions target, while pledging to stay the course on more concrete, near-term goals. Meanwhile, Brunello Cucinelli clapped back at short sellers and Vestiaire Collective is looking to play the carbon market.

Sustainability

The Frayed Edge: Is Fashion Quiet Quitting on Climate?

This week, Ralph Lauren dropped its net-zero emissions target, while pledging to stay the course on more concrete, near-term goals. Meanwhile, Brunello Cucinelli clapped back at short sellers and Vestiaire Collective is looking to play the carbon market.


Luxury

Brunello Cucinelli Seeks to Reassure Investors After Short Seller Accusations

The Italian cashmere label rejected allegations that it misled investors about its Russian business and discounting practices and confirmed it’s on target to grow sales 10 percent this year.

Luxury

Brunello Cucinelli Seeks to Reassure Investors After Short Seller Accusations

The Italian cashmere label rejected allegations that it misled investors about its Russian business and discounting practices and confirmed it’s on target to grow sales 10 percent this year.


Luxury

Brunello Cucinelli Shares Fall 15% After Alleged Russia Links

Short seller Morpheus Research accused the Italian luxury label of secretly operating in Russia despite EU sanctions. The company has denied the claims.

Luxury

Brunello Cucinelli Shares Fall 15% After Alleged Russia Links

Short seller Morpheus Research accused the Italian luxury label of secretly operating in Russia despite EU sanctions. The company has denied the claims.


Sustainability

The Frayed Edge: Fashion Needs a New Sustainability Playbook

Efforts to establish a cleaner, kinder fashion sector are struggling, but it’s not clear what the answers are.

Sustainability

The Frayed Edge: Fashion Needs a New Sustainability Playbook

Efforts to establish a cleaner, kinder fashion sector are struggling, but it’s not clear what the answers are.


Luxury

Does Brunello Cucinelli Have the Answers to Luxury’s Problems?

The ‘quiet luxury’ Italian cashmere label that’s still generating double-digit sales growth amid a sharp downturn in luxury demand has cast itself as the tortoise to the wider sector’s hare.

Luxury

Does Brunello Cucinelli Have the Answers to Luxury’s Problems?

The ‘quiet luxury’ Italian cashmere label that’s still generating double-digit sales growth amid a sharp downturn in luxury demand has cast itself as the tortoise to the wider sector’s hare.


Workplace & Talent

The Most Desirable Fashion Companies to Work For in 2025

In a changing industry, today’s talent is seeking more from employers. BoF Careers asked over 1,000 global fashion professionals which companies they most want to work for in 2025 — and why. Here are the results.

Workplace & Talent

The Most Desirable Fashion Companies to Work For in 2025

In a changing industry, today’s talent is seeking more from employers. BoF Careers asked over 1,000 global fashion professionals which companies they most want to work for in 2025 — and why. Here are the results.


Retail

How Men’s Dress Shirts Became Cool Again

Demand for the menswear classic has ballooned in the last year as a new generation of fashion-obsessed men pursue a more polished look. But the modern dress shirt isn't the stuffy office staple it used to be as brands find new ways to give it an update.

Retail

How Men’s Dress Shirts Became Cool Again

Demand for the menswear classic has ballooned in the last year as a new generation of fashion-obsessed men pursue a more polished look. But the modern dress shirt isn't the stuffy office staple it used to be as brands find new ways to give it an update.


Luxury

How Brunello Cucinelli Got Into the Wine Business

The Italian fashion mogul is betting customers will be willing to pay $400 a bottle for an exclusive red wine rooted in a ‘higher purpose.’

Luxury

How Brunello Cucinelli Got Into the Wine Business

The Italian fashion mogul is betting customers will be willing to pay $400 a bottle for an exclusive red wine rooted in a ‘higher purpose.’


Fashion Week

What’s Working in a Tough Menswear Market

Italian menswear has been comparatively resilient during luxury’s slowdown. At Pitti Uomo and Milan men’s week, executives hoped top-end, targeted propositions, technical brands and twisted classics would sustain the category.

Fashion Week

What’s Working in a Tough Menswear Market

Italian menswear has been comparatively resilient during luxury’s slowdown. At Pitti Uomo and Milan men’s week, executives hoped top-end, targeted propositions, technical brands and twisted classics would sustain the category.