Artificial Intelligence
How Generative AI Is Redefining E-Commerce Storytelling
Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.
How Generative AI Is Redefining E-Commerce Storytelling
Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.
How Small Brands Are Learning to Love AI
Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.
How Small Brands Are Learning to Love AI
Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.
Fashion’s Other AI Revolution
Even as AI marketing grabs headlines, agents powered by the technology are transforming fashion's back-office jobs at a moment when corporations are laying off staff to be leaner and more efficient.
Fashion’s Other AI Revolution
Even as AI marketing grabs headlines, agents powered by the technology are transforming fashion's back-office jobs at a moment when corporations are laying off staff to be leaner and more efficient.
Would You Let AI Shop for You? | The Debrief
AI shopping agents promise to learn our tastes, style outfits and even check out on our behalf. The Debrief asks Malique Morris what it takes for these tools to move from hype to habit.
Would You Let AI Shop for You? | The Debrief
AI shopping agents promise to learn our tastes, style outfits and even check out on our behalf. The Debrief asks Malique Morris what it takes for these tools to move from hype to habit.
Tracking Fashion Brand Performance in the Age of AI
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
Tracking Fashion Brand Performance in the Age of AI
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
Opinion: ChatGPT Is a Bad Personal Shopper, But It’s Learning
Shoppers arriving at e-commerce sites from ChatGPT are less likely to buy than those coming through other channels, but the gap is closing.
Opinion: ChatGPT Is a Bad Personal Shopper, But It’s Learning
Shoppers arriving at e-commerce sites from ChatGPT are less likely to buy than those coming through other channels, but the gap is closing.
How Executives Are Thinking About AI
At The Business of Fashion’s roundtable in Milan, executive members and the editorial team explored how fashion businesses are approaching the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.
How Executives Are Thinking About AI
At The Business of Fashion’s roundtable in Milan, executive members and the editorial team explored how fashion businesses are approaching the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.
The Fashion AI Startups to Watch
BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.
The Fashion AI Startups to Watch
BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.
What It Will Take for Consumers to Let AI Shop For Them
A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.
What It Will Take for Consumers to Let AI Shop For Them
A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.
Executive Memo | Everything Fashion Executives Need to Know About AI
The industry’s top decision makers may know all the AI buzzwords, but too many are lacking fundamental knowledge about how the most consequential technology in a decade actually works.
Executive Memo | Everything Fashion Executives Need to Know About AI
The industry’s top decision makers may know all the AI buzzwords, but too many are lacking fundamental knowledge about how the most consequential technology in a decade actually works.
Inside BoF and Vêtir’s New York Fashion Week Cocktail
Hosted at Hotel Chelsea by BoF and Vêtir founder Kate Davidson Hudson, guests included designers Prabal Gurung, Paul Andrew, Jonathan Simkhai and Jennifer Fisher, entrepreneurs Desirée Rogers, Nancy Twine and Tina Craig, fashion insiders Rachel Zoe, Jessel Taank and Sherri McMullen, and executives from Versace, Amazon and Snapchat.
Inside BoF and Vêtir’s New York Fashion Week Cocktail
Hosted at Hotel Chelsea by BoF and Vêtir founder Kate Davidson Hudson, guests included designers Prabal Gurung, Paul Andrew, Jonathan Simkhai and Jennifer Fisher, entrepreneurs Desirée Rogers, Nancy Twine and Tina Craig, fashion insiders Rachel Zoe, Jessel Taank and Sherri McMullen, and executives from Versace, Amazon and Snapchat.
Ralph Lauren Launches AI Styling Bot, ‘Ask Ralph’
The new shopping experience, launching in the brand’s app to US users, will not only recommend products but offer guidance on how to style them into Ralph Lauren-approved outfits.
Ralph Lauren Launches AI Styling Bot, ‘Ask Ralph’
The new shopping experience, launching in the brand’s app to US users, will not only recommend products but offer guidance on how to style them into Ralph Lauren-approved outfits.