Intimissimi
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How to Market a Hero Product
From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.
How to Market a Hero Product
From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.
Italy’s Billionaire Lingerie King Takes Aim at Victoria’s Secret
Sandro Veronesi, the billionaire whose Calzedonia Group sold 1.8 billion euros ($2.5 billion) worth of intimate apparel and clothing last year, is planning to challenge Victoria’s Secret by opening his first US stores.
Italy’s Billionaire Lingerie King Takes Aim at Victoria’s Secret
Sandro Veronesi, the billionaire whose Calzedonia Group sold 1.8 billion euros ($2.5 billion) worth of intimate apparel and clothing last year, is planning to challenge Victoria’s Secret by opening his first US stores.