Greenwashing
Beware Fashion’s Sustainability Retreat
Financial and political volatility are having a chilling effect on the industry’s environmental efforts. But failure to act now will bring bigger risks in the future, writes Kenneth P. Pucker.
Beware Fashion’s Sustainability Retreat
Financial and political volatility are having a chilling effect on the industry’s environmental efforts. But failure to act now will bring bigger risks in the future, writes Kenneth P. Pucker.
Fashion’s Sustainability Reality Check
Aspirational environmental goals are colliding with the realities of a volatile market, incoming regulation and shifting politics, threatening fragile progress at a critical time.
Fashion’s Sustainability Reality Check
Aspirational environmental goals are colliding with the realities of a volatile market, incoming regulation and shifting politics, threatening fragile progress at a critical time.
Is Luxury Finally Set for a Sustainability Reckoning?
Amid growing disillusionment with luxury brands, a series of Italian investigations linking major players like Dior and Armani to sweatshop labour is putting new pressure on the sector's most powerful asset: brand image.
Is Luxury Finally Set for a Sustainability Reckoning?
Amid growing disillusionment with luxury brands, a series of Italian investigations linking major players like Dior and Armani to sweatshop labour is putting new pressure on the sector's most powerful asset: brand image.
What Qualifies as ‘Recycled’ Gold?
Brands from Pandora to Prada have pledged to only use gold that’s ‘recycled,’ pitching the decision as ethically and environmentally sound. But what counts as ‘recycled gold’ is a matter of a vigorous industry debate that burst into the open this week.
What Qualifies as ‘Recycled’ Gold?
Brands from Pandora to Prada have pledged to only use gold that’s ‘recycled,’ pitching the decision as ethically and environmentally sound. But what counts as ‘recycled gold’ is a matter of a vigorous industry debate that burst into the open this week.
Why Some Consumers Find Sustainable Marketing So Annoying
Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.
Why Some Consumers Find Sustainable Marketing So Annoying
Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.
Is April Still the Greenwashiest Month?
Over the last few years, the run-up to Earth Day has become a marketing frenzy. But a crackdown on greenwashing may be changing the way brands approach their communications strategies.
Is April Still the Greenwashiest Month?
Over the last few years, the run-up to Earth Day has become a marketing frenzy. But a crackdown on greenwashing may be changing the way brands approach their communications strategies.
Brands Struggle to Get Sustainability Marketing Right
This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.
Brands Struggle to Get Sustainability Marketing Right
This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.
Why Big Brands Are Pushing Back Against Sustainability Regulations
Fashion companies argue proposed government mandates for greater supply chain transparency are ‘impractical.’ They shouldn’t be, writes Kenneth P. Pucker.
Why Big Brands Are Pushing Back Against Sustainability Regulations
Fashion companies argue proposed government mandates for greater supply chain transparency are ‘impractical.’ They shouldn’t be, writes Kenneth P. Pucker.
Rachel Arthur: How the UN Wants Brands to Sell Sustainability
Rachel Arthur, the sustainable fashion advocacy lead at the UN Environment Programme, breaks down for The State of Fashion 2024 why marketers should have a bigger role in efforts to improve the way the industry operates.
Rachel Arthur: How the UN Wants Brands to Sell Sustainability
Rachel Arthur, the sustainable fashion advocacy lead at the UN Environment Programme, breaks down for The State of Fashion 2024 why marketers should have a bigger role in efforts to improve the way the industry operates.
The Year Ahead: What to Expect as New Sustainability Rules Roll In
The State of Fashion 2024's essential guide to incoming sustainability regulation reveals how and why retailers, brands and manufacturers need to revamp business models to align to a shifting regulatory landscape.
The Year Ahead: What to Expect as New Sustainability Rules Roll In
The State of Fashion 2024's essential guide to incoming sustainability regulation reveals how and why retailers, brands and manufacturers need to revamp business models to align to a shifting regulatory landscape.
The Best of BoF 2023: Fashion’s Sustainability Reckoning
Record-breaking temperatures have turned up the heat on fashion’s climate commitments this year. But the industry still has a long way to go to deliver on its sustainabiity ambitions.
The Best of BoF 2023: Fashion’s Sustainability Reckoning
Record-breaking temperatures have turned up the heat on fashion’s climate commitments this year. But the industry still has a long way to go to deliver on its sustainabiity ambitions.
What’s Next for Fashion’s Most Controversial Sustainability Tool?
After the SAC’s Higg Index became a central focus for greenwashing allegations, the trade group commissioned an independent review. Its recommendations include scrapping a stand-alone materials assessment and more work to improve the data.
What’s Next for Fashion’s Most Controversial Sustainability Tool?
After the SAC’s Higg Index became a central focus for greenwashing allegations, the trade group commissioned an independent review. Its recommendations include scrapping a stand-alone materials assessment and more work to improve the data.