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Top Designers Shed Secrecy Around Work for Chinese Brands
The growing power, prestige and global ambition of Chinese brands has ended the era of discretion for fashion heavyweights, with figures such as ex-LVMH designers Kim Jones and Kris Van Assche now publicly promoting their roles at Bosideng and Anta respectively.
Top Designers Shed Secrecy Around Work for Chinese Brands
The growing power, prestige and global ambition of Chinese brands has ended the era of discretion for fashion heavyweights, with figures such as ex-LVMH designers Kim Jones and Kris Van Assche now publicly promoting their roles at Bosideng and Anta respectively.
Opinion: China Is Now an Outdoors Nation
The outdoor trend is a bright spot in an otherwise challenging market that should have legs well into the new year, argues Juliana Liu.
Opinion: China Is Now an Outdoors Nation
The outdoor trend is a bright spot in an otherwise challenging market that should have legs well into the new year, argues Juliana Liu.
The Fashion Revival of Basketball Sneakers
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.
The Fashion Revival of Basketball Sneakers
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.
How China’s Fashion Industry Is Leveraging the Olympics
From sportswear giants Anta and Peak to cosmetic brands Maogeping and Chando, Chinese companies placed their marketing bets on team uniforms, athlete endorsements and themed products.
How China’s Fashion Industry Is Leveraging the Olympics
From sportswear giants Anta and Peak to cosmetic brands Maogeping and Chando, Chinese companies placed their marketing bets on team uniforms, athlete endorsements and themed products.
The Gorpcore Empire Behind Salomon and Arc’teryx
Amer Sports plans to scale its three largest companies, including tennis racket maker Wilson, into €1 billion sportswear megabrands by cutting back on wholesale and leaning into their fashion appeal, without altering their core product offerings.
The Gorpcore Empire Behind Salomon and Arc’teryx
Amer Sports plans to scale its three largest companies, including tennis racket maker Wilson, into €1 billion sportswear megabrands by cutting back on wholesale and leaning into their fashion appeal, without altering their core product offerings.
How Do the Biggest Companies in Sportswear Score on Sustainability?
Puma tops The BoF Sustainability Index 2022, but Skechers, Fila Holdings and Anta Sports all rank in the assessment’s bottom five.
How Do the Biggest Companies in Sportswear Score on Sustainability?
Puma tops The BoF Sustainability Index 2022, but Skechers, Fila Holdings and Anta Sports all rank in the assessment’s bottom five.
How 2021 Changed China’s Fashion Market
BoF’s annual round-up of the forces that reshaped the world’s biggest fashion market over the last 12 months.
How 2021 Changed China’s Fashion Market
BoF’s annual round-up of the forces that reshaped the world’s biggest fashion market over the last 12 months.
A Year of Hits and Misses for China’s Fashion Billionaires
Some of China’s most high-profile billionaire tech barons have seen their fortunes fade in 2021, but new business models and market trends have driven vast wealth creation for others.
A Year of Hits and Misses for China’s Fashion Billionaires
Some of China’s most high-profile billionaire tech barons have seen their fortunes fade in 2021, but new business models and market trends have driven vast wealth creation for others.