The Year Ahead: How Brands Are Reinventing Outdoor WearHoka
Guido Geilenkirchen
Vice President & General Manager HOKA EMEA
Alexandra (Allie) Tsavdarides
Senior Marketing Director, HOKA EMEA
Partner content by Hoka
Built by runners for runners, HOKA running shoes elevate your potential on the track, in the field, on the road and everywhere in between. Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, HOKA is a Maori word meaning ‘to fly over the earth’ - and when you’ve felt the HOKA difference, you’ll know just what we mean. From our cushioned PROFLY™ dual density midsole to our J-Frame™ outer sole with Active Foot Frame technology, our running shoes are without parallel; pushing your performance further and farther than you’ve ever been before. HOKA is part of Deckers Brands.
Deckers Brands is made up of several individual brands, each serving customers in a different way – our Fashion Lifestyle Brands provide iconic craftsmanship and timeless style while our Performance Lifestyle Brands empower wearers to get out and get active. But all share the same focus on making peoples’ lives a bit more comfortable.
More than Just a Footwear Company
From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed.
We exist to positively impact the world by uniting purposeful brands with diverse people driven to succeed and create change.
Company Snapshot
TYPEPublic
ESTABLISHED2009
HEADQUARTERSFrance
EMPLOYEES51 - 200
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Hoka Youth Athlete Manager, Global Sports Marketing - HOKA
California Remote, United States
Hoka HOKA Store Manager, Milan
HOKA Garibaldi Store (Milan, Italy
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HOKA Garibaldi Store (Milan, Italy
Hoka Trade Marketing Manager, HOKA
Paris, France
Hoka Director, Digital Concept Design, Footwear - HOKA
Portland, United States
Hoka Sr. Designer, Performance Footwear - HOKA
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Hoka Materials Developer I - HOKA Footwear
Portland, United States
Highlights
The Year Ahead: How Brands Are Reinventing Outdoor Wear
How Hoka Fends Off the Imitators
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