Partner Content
How Shared Values Forged an Olympic Partnership at Athleta
Athleta and US Olympian Allyson Felix’s partnership is rooted in shared internal values that reflects the brand’s commitment to forwarding female empowerment.
Athleta
Athleta is an American fitness and lifestyle brand and retail company. Founded in 1998 in Petaluma, California, Athleta is owned by parent company Gap Inc., which also operates Gap, Old Navy and Banana Republic.
Partner content by Athleta
Athleta was born in Sonoma County, created by athletes (mostly women) who love the great outdoors. We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’ve seen firsthand how fitness nourishes the mind, body and heart, and opens up new worlds for us. Most importantly, what we have learned along this journey is that alone we are strong, but united we thrive. Our stores have become hubs for their communities to meet, inspire and ignite each other into realizing their limitless potential. For all women and girls, no matter our body types or sports ability, there is no end to what is possible when we join together.
Company Snapshot
TYPEPublic
ESTABLISHED1998
HEADQUARTERSUnited States
EMPLOYEES5,001 - 10,000
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Athleta Inventory Planning Analyst
San Francisco, California, United States
Athleta Merchandise Coordinator
San Francisco, California, United States
Athleta Graphic Designer, Social Media
New York, New York, United States
Athleta Graphic Designer, Social Media
San Francisco, California, United States of America
Athleta Sr Analyst, Stores Finance
San Francisco, California, United States
Athleta Sr Analyst, Stores Finance
New York, New York, United States of America
Athleta Senior Director, Brand Marketing
San Francisco, California, United States
Highlights
Nike Design Exec Tania Flynn Lands at Athleta
At Gap Inc., Unlocking Creativity Through Internal Mobility 
Building the Future of Creative Collaboration at Gap Inc.OTHER LINKS
Lexie Hull and Kate Martin Join Power of She Collective
Gap Inc. Newsroom
Athleta Partners With Katie Ledecky
Gap Inc Newsroom
Athleta Reimagines Performance Product with Train Collection
WWD
Gap Inc. Names Chris Blakeslee As President And CEO Of Athleta
Athleta Partners With 11 Elite Athletes To Continue Its Mission
Projects
Latest News & Analysis
Retail
Gap Drops After Tariffs’ Tolls and Athleta Weigh on Performance
Changes at the San Francisco-based company’s namesake brand and Old Navy seem to be working, but Banana Republic and Athleta haven’t bounced back as quickly.
Gap Drops After Tariffs’ Tolls and Athleta Weigh on Performance
Changes at the San Francisco-based company’s namesake brand and Old Navy seem to be working, but Banana Republic and Athleta haven’t bounced back as quickly.
Partner Content
How Gap Inc. Champions San Francisco’s Creative Community
With initiatives designed to uplift local artisans and empower employees’ creative pursuits, Gap Inc. is fostering ties to the creative community in the West Coast city and celebrating its artistic legacy while nurturing employee creativity and entrepreneurship at large.
How Gap Inc. Champions San Francisco’s Creative Community
With initiatives designed to uplift local artisans and empower employees’ creative pursuits, Gap Inc. is fostering ties to the creative community in the West Coast city and celebrating its artistic legacy while nurturing employee creativity and entrepreneurship at large.
Retail
This Week: Fashion Chases Olympic Glory and Tries to Shake the Back-to-School Blues
The Summer Olympics in Paris are already proving a potent marketing opportunity. In the US, back-to-school shopping is falling short of expectations.
This Week: Fashion Chases Olympic Glory and Tries to Shake the Back-to-School Blues
The Summer Olympics in Paris are already proving a potent marketing opportunity. In the US, back-to-school shopping is falling short of expectations.
Retail
This Week, a Check-In on Gap’s Turnaround Efforts
Gap Inc. will follow up a month of red-carpet highlights with an update on whether its efforts to reignite sales are paying off.
This Week, a Check-In on Gap’s Turnaround Efforts
Gap Inc. will follow up a month of red-carpet highlights with an update on whether its efforts to reignite sales are paying off.
Retail
Op-Ed | With Zac Posen, Gap Needs to Avoid Repeating a Big Mistake
Gap Inc.’s bet on bringing a touch of luxury to its affordable clothing line could be a strong one, but it must be mindful not to repeat its recent mistakes in trying to force a mainstream brand onto the runway as it did with Banana Republic.
Op-Ed | With Zac Posen, Gap Needs to Avoid Repeating a Big Mistake
Gap Inc.’s bet on bringing a touch of luxury to its affordable clothing line could be a strong one, but it must be mindful not to repeat its recent mistakes in trying to force a mainstream brand onto the runway as it did with Banana Republic.
Retail
The BoF Podcast | Richard Dickson on How to Recapture the Magic of Gap
CEO Richard Dickson, the executive responsible for Barbiemania in 2023, is now trying to give Gap the same treatment.
The BoF Podcast | Richard Dickson on How to Recapture the Magic of Gap
CEO Richard Dickson, the executive responsible for Barbiemania in 2023, is now trying to give Gap the same treatment.
Partner Content
At Gap Inc., Unlocking Creativity Through Internal Mobility
BoF learns about the development and upskilling opportunities that working for a portfolio company like Gap Inc. enables, hearing from creatives who have worked across more than one of its brands — Gap, Athleta, Banana Republic and Old Navy.
At Gap Inc., Unlocking Creativity Through Internal Mobility
BoF learns about the development and upskilling opportunities that working for a portfolio company like Gap Inc. enables, hearing from creatives who have worked across more than one of its brands — Gap, Athleta, Banana Republic and Old Navy.
Retail
Op-Ed | Yeezy Was Never Going to Save Gap. What Can?
It’s been nine months since Gap Inc. ousted its chief executive officer. Since then, it’s ended a once-promising partnership with Kanye West (a.k.a Ye), shaken up its executive ranks, delivered disappointing results and, so far, failed to name a successor.
Op-Ed | Yeezy Was Never Going to Save Gap. What Can?
It’s been nine months since Gap Inc. ousted its chief executive officer. Since then, it’s ended a once-promising partnership with Kanye West (a.k.a Ye), shaken up its executive ranks, delivered disappointing results and, so far, failed to name a successor.
Partner Content
Building the Future of Creative Collaboration at Gap Inc.
BoF learns how the parent company of Gap, Old Navy, Banana Republic and Athleta is optimising collaborative working practices and workspaces for its creative teams in a post-pandemic workplace.
Building the Future of Creative Collaboration at Gap Inc.
BoF learns how the parent company of Gap, Old Navy, Banana Republic and Athleta is optimising collaborative working practices and workspaces for its creative teams in a post-pandemic workplace.
Retail
Athleta Enters the Underwear Space
The Gap Inc.-owned activewear brand is relaunching intimates after a brief, unsuccessful stint in the competitive category in 2018.
Athleta Enters the Underwear Space
The Gap Inc.-owned activewear brand is relaunching intimates after a brief, unsuccessful stint in the competitive category in 2018.