Partner Content
At Gap, How Community Culture Powers Creative Output
BoF sits down with Gap’s VP global creative director Len Peltier to hear how the apparel company uses its creative campaigns to represent and engage its community.
Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.
Partner content by Gap
Gap is one of the world's most iconic apparel and accessories brands anchored in optimistic, casual, American style. Founded in San Francisco in 1969, the brand's collections continue to build the foundation of modern wardrobes - all things denim, tees, button-downs, and khakis, along with must-have trends. Gap is designed to build the foundation of modern wardrobes through every stage of life with apparel and accessories for adult men and women under the Gap name, in addition to GapKids, babyGap, GapMaternity, GapBody, and GapFit collections.
Beginning in 1987 with the opening of the first store outside North America in London, Gap continues to connect with customers around the world through specialty stores, online, and franchise stores. In addition, we bring the brand to value-conscious customers, with exclusively designed collections for Gap Outlet and Gap Factory stores and websites.
Company Snapshot
TYPEPublic
ESTABLISHED1969
HEADQUARTERSUnited States
EMPLOYEES> 10,000
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Gap Sr.Planner, Omni Merchandise Planning
New York, New York, United States
Gap Director, Gap Brand Finance
New York, New York, United States
Gap Financial Analyst, Strategic Planning
New York, New York, United States
Highlights
Why Gap Is Going Premium 
This Week, Gap Proves Its Staying Power
The Gap Comeback That’s Actually WorkingOTHER LINKS
Gap x Sandy Liang
Gap Inc.
Gap’s viral Katseye collab breaks engagement records
SF Chronicle
Gap’s Katseye campaign generated 20 million views in 3 days
Modern Retail
Gap Is on the Verge of a Renaissance
Bazaar
GapStudio: A bold new addition to Gap designed by Zac Posen
GMA
Parker Posey Dances in Style in New Gap Campaign
Variety
Gap x HFR Collab
SF Chronicle
Projects
Latest News & Analysis
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