Huda Kattan is the founder and chief executive of Huda Beauty, one of the fastest-growing beauty brands in the world with a valuation of over $1 billion. A Hollywood-trained makeup artist who has worked with celebrities including Eva Longoria and Nicole Richie, Huda launched her blog, hudabeauty.com, in 2010, which eventually led to YouTube, Facebook and Instagram accounts of the same name. Today her Instagram account is the 60th most followed in the world, with nearly 28 million Instagram followers. Huda launched Huda Beauty in February 2013 with a collection of hand-designed false eyelashes that were sold at Sephora Dubai Mall. She has since created textured eyeshadow palettes, foundation, liquid lipsticks, lip contouring pencils and 3D highlighter palettes — all of which have been instant bestsellers across the globe.
Career History
VITAL STATISTICS
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
The Best of BoF 2025: Deals, Deals, Deals
After a year of stagnancy, the beauty deals pipeline unfroze in 2025, with some of the buzziest brands finding new homes in blockbuster deals.
The Best of BoF 2025: Deals, Deals, Deals
After a year of stagnancy, the beauty deals pipeline unfroze in 2025, with some of the buzziest brands finding new homes in blockbuster deals.
Beauty’s Hottest New Trend: The Founder Buyback
Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.
Beauty’s Hottest New Trend: The Founder Buyback
Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.
Huda Beauty's Big Bet on Skin Care
Huda Kattan's 48 million followers trust her on makeup. Will they trust her on skin care too? The entrepreneur spoke to BoF about how she plans to conquer a new category.
Huda Beauty's Big Bet on Skin Care
Huda Kattan's 48 million followers trust her on makeup. Will they trust her on skin care too? The entrepreneur spoke to BoF about how she plans to conquer a new category.
#BoFLIVE: Huda Kattan on Running a Beauty Empire During Covid-19
Catch up on the live discussion with the beauty influencer-turned-entrepreneur, who talks about the challenges of running a billion-dollar beauty company in the age of coronavirus.
#BoFLIVE: Huda Kattan on Running a Beauty Empire During Covid-19
Catch up on the live discussion with the beauty influencer-turned-entrepreneur, who talks about the challenges of running a billion-dollar beauty company in the age of coronavirus.
Gulf Retailers Will Suffer During Ramadan
With the most important sales period of the year wiped out across the Middle East, luxury brands could be hit hard in key markets like the UAE, Kuwait and Saudi Arabia due to mall closures and lockdown.
Gulf Retailers Will Suffer During Ramadan
With the most important sales period of the year wiped out across the Middle East, luxury brands could be hit hard in key markets like the UAE, Kuwait and Saudi Arabia due to mall closures and lockdown.
BoF Exclusive | Huda Kattan to Forgo Salary for the Year Amid Coronavirus Pandemic
Kattan’s family members linked to the business will also be forgoing their wages for the rest of 2020.
BoF Exclusive | Huda Kattan to Forgo Salary for the Year Amid Coronavirus Pandemic
Kattan’s family members linked to the business will also be forgoing their wages for the rest of 2020.
None of Your Business with Huda Kattan
In the first episode of our brand new series, we test the business savvy of Huda Kattan, the entrepreneur behind Huda Beauty.
None of Your Business with Huda Kattan
In the first episode of our brand new series, we test the business savvy of Huda Kattan, the entrepreneur behind Huda Beauty.
What's Next for Huda Kattan
The influencer turned owner of a billion-dollar beauty brand speaks with BoF about plans for a new skincare line and how she deals with online critics.
What's Next for Huda Kattan
The influencer turned owner of a billion-dollar beauty brand speaks with BoF about plans for a new skincare line and how she deals with online critics.
Huda Kattan: The Face That Built a Beauty Empire
This social media influencer-turned-entrepreneur built a $1.2 billion beauty brand that’s one of the hottest acquisition targets in the industry. Now, the straight-talking Iraqi-American wants to build one of the largest beauty businesses in the world.
Huda Kattan: The Face That Built a Beauty Empire
This social media influencer-turned-entrepreneur built a $1.2 billion beauty brand that’s one of the hottest acquisition targets in the industry. Now, the straight-talking Iraqi-American wants to build one of the largest beauty businesses in the world.