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The Best of BoF 2025: Deals, Deals, Deals
After a year of stagnancy, the beauty deals pipeline unfroze in 2025, with some of the buzziest brands finding new homes in blockbuster deals.
The Best of BoF 2025: Deals, Deals, Deals
After a year of stagnancy, the beauty deals pipeline unfroze in 2025, with some of the buzziest brands finding new homes in blockbuster deals.
Beauty’s Hottest New Trend: The Founder Buyback
Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.
Beauty’s Hottest New Trend: The Founder Buyback
Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.
What to Do When a Beauty Product Launch Goes Wrong
The backlash that follows a botched product launch can quickly spill over from a bad news cycle to an all-out PR crisis. Beauty brands have the power to foresee these events, and stop them happening, providing they’re willing to do the legwork.
What to Do When a Beauty Product Launch Goes Wrong
The backlash that follows a botched product launch can quickly spill over from a bad news cycle to an all-out PR crisis. Beauty brands have the power to foresee these events, and stop them happening, providing they’re willing to do the legwork.
The Business of Beauty Haul of Fame: Her Hair Is Full of Secrets
How women are claiming their space… and their blow dry routines.
The Business of Beauty Haul of Fame: Her Hair Is Full of Secrets
How women are claiming their space… and their blow dry routines.
Beauty’s Most Sought-After M&A Targets in 2024
Now that the market has stabilised, beauty brands of all shapes and sizes are eager to get their dues. The Business of Beauty identifies the top targets of the year including Kosas, Summer Fridays and Selena Gomez’s Rare Beauty.
Beauty’s Most Sought-After M&A Targets in 2024
Now that the market has stabilised, beauty brands of all shapes and sizes are eager to get their dues. The Business of Beauty identifies the top targets of the year including Kosas, Summer Fridays and Selena Gomez’s Rare Beauty.
Where Will Global Beauty’s Growth Come From?
The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.
Where Will Global Beauty’s Growth Come From?
The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.
Colour Cosmetics Make a Bold Comeback
Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.
Colour Cosmetics Make a Bold Comeback
Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.
Influencer Beauty Brands Are Trending in China
China’s influencers are the latest cohort to challenge long-dominant international players for a share of the world’s second-largest beauty market.
Influencer Beauty Brands Are Trending in China
China’s influencers are the latest cohort to challenge long-dominant international players for a share of the world’s second-largest beauty market.
How to Build Customer Loyalty: A Guide for Beauty Brands
When another makeup palette is always just a click away, convincing shoppers to stay devoted to a brand is tougher than ever. Here’s how to keep them coming back again and again.
How to Build Customer Loyalty: A Guide for Beauty Brands
When another makeup palette is always just a click away, convincing shoppers to stay devoted to a brand is tougher than ever. Here’s how to keep them coming back again and again.
Does Every Makeup Brand Need a Skin Care Line?
Morphe, Huda Beauty and other colour cosmetics lines are investing heavily in skin care, but successfully making the leap from one category to the other requires finesse.
Does Every Makeup Brand Need a Skin Care Line?
Morphe, Huda Beauty and other colour cosmetics lines are investing heavily in skin care, but successfully making the leap from one category to the other requires finesse.