Cosmetics
Exclusive: Estée Lauder Companies Has Put Three Brands Up for Sale
Estée Lauder is strategically shopping a cluster of its brands including Too Faced, Smashbox and Dr. Jart in a package deal.
Exclusive: Estée Lauder Companies Has Put Three Brands Up for Sale
Estée Lauder is strategically shopping a cluster of its brands including Too Faced, Smashbox and Dr. Jart in a package deal.
How the K-Shaped Economy Is Redefining the Lipstick Effect
Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.
How the K-Shaped Economy Is Redefining the Lipstick Effect
Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.
The Fast-Growing Beauty Brands to Watch in 2026
Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.
The Fast-Growing Beauty Brands to Watch in 2026
Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
The Best of BoF 2025: Clean Girl Power Remains Strong
One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.
The Best of BoF 2025: Clean Girl Power Remains Strong
One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.
Beauty Brands Are Finding Their Next Customers on the Operating Table
As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.
Beauty Brands Are Finding Their Next Customers on the Operating Table
As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.
How a Beauty Brand Loses Its Cool — and Gets It Back
The beauty labels that defined the 2010s, from Milk Makeup to Herbivore Botanicals, are now attempting to reignite shoppers’ desire in a new era.
How a Beauty Brand Loses Its Cool — and Gets It Back
The beauty labels that defined the 2010s, from Milk Makeup to Herbivore Botanicals, are now attempting to reignite shoppers’ desire in a new era.
Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.
Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
How MAC Signed Chappell Roan, the Anti-Brand Ambassador
Despite setting a monumentally high bar for brand collaborations, Roan has committed a long-term, global deal with the Lauder-owned cosmetics label.
How MAC Signed Chappell Roan, the Anti-Brand Ambassador
Despite setting a monumentally high bar for brand collaborations, Roan has committed a long-term, global deal with the Lauder-owned cosmetics label.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
The Pumpkin Spice Shortage Is Here
How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.
The Pumpkin Spice Shortage Is Here
How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.