Skin Care
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
Inside Hailey Bieber’s Global Rhode Show
This week, I chat with beauty’s buzziest figure, Hailey Bieber, as she brings her brand to Australia and New Zealand.
Inside Hailey Bieber’s Global Rhode Show
This week, I chat with beauty’s buzziest figure, Hailey Bieber, as she brings her brand to Australia and New Zealand.
Exclusive: Estée Lauder Companies Has Put Three Brands Up for Sale
Estée Lauder is strategically shopping a cluster of its brands including Too Faced, Smashbox and Dr. Jart in a package deal.
Exclusive: Estée Lauder Companies Has Put Three Brands Up for Sale
Estée Lauder is strategically shopping a cluster of its brands including Too Faced, Smashbox and Dr. Jart in a package deal.
How the K-Shaped Economy Is Redefining the Lipstick Effect
Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.
How the K-Shaped Economy Is Redefining the Lipstick Effect
Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.
Exclusive: Angel Reese and Musician Rema Invest in Skincare Brand Topicals
In lieu of more institutional investors, the skincare startup tapped a cohort of entertainment and sports ‘cultural leaders’ to invest in its range of eye masks and serums.
Exclusive: Angel Reese and Musician Rema Invest in Skincare Brand Topicals
In lieu of more institutional investors, the skincare startup tapped a cohort of entertainment and sports ‘cultural leaders’ to invest in its range of eye masks and serums.
The Fast-Growing Beauty Brands to Watch in 2026
Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.
The Fast-Growing Beauty Brands to Watch in 2026
Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.
Inside Unilever’s Plan to Make Vaseline TikTok Famous
Executives at the beauty giant are tapping social media creators in their marketing for the 150 year-old petroleum jelly as more brands eschew traditional media channels.
Inside Unilever’s Plan to Make Vaseline TikTok Famous
Executives at the beauty giant are tapping social media creators in their marketing for the 150 year-old petroleum jelly as more brands eschew traditional media channels.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
The Best of BoF 2025: Innovation is King
Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.
The Best of BoF 2025: Innovation is King
Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.
Beauty Brands Are Finding Their Next Customers on the Operating Table
As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.
Beauty Brands Are Finding Their Next Customers on the Operating Table
As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.