Ambush Founders Reacquire Brand From New Guards Group
The Tokyo-based label’s return to independence follows New Guards Group’s sale of Palm Angels.
Streetwear
Mass Retail’s New Favourite Collaborators: Buzzy Men’s Brands
Mass-market retailers and emerging designers connected to streetwear and subcultures around it are teaming up to reach the next generation of menswear consumers.
Mass Retail’s New Favourite Collaborators: Buzzy Men’s Brands
Mass-market retailers and emerging designers connected to streetwear and subcultures around it are teaming up to reach the next generation of menswear consumers.
How the Streetwear Customer Is Evolving
Streetwear is by no means dead, but its customers are changing. Today they're embracing a diverse wardrobe that mixes logo T-shirts with heritage brands and traditional menswear or luxury.
How the Streetwear Customer Is Evolving
Streetwear is by no means dead, but its customers are changing. Today they're embracing a diverse wardrobe that mixes logo T-shirts with heritage brands and traditional menswear or luxury.
Stéphane Ashpool on Fashion, Sports and the Paris Olympics | The BoF Podcast
The founder of Parisian streetwear label Pigalle sits down with BoF founder and editor-in-chief Imran Amed to discuss the journey that led him to designing Team France’s Olympic uniforms.
Stéphane Ashpool on Fashion, Sports and the Paris Olympics | The BoF Podcast
The founder of Parisian streetwear label Pigalle sits down with BoF founder and editor-in-chief Imran Amed to discuss the journey that led him to designing Team France’s Olympic uniforms.
Is It Time for Supreme to Sell Out?
Supreme’s adherence to its business model of drops and scarcity might now be constraining its growth rather than driving it. It might be the moment for the streetwear pioneer to give in and go fully mass-market.
Is It Time for Supreme to Sell Out?
Supreme’s adherence to its business model of drops and scarcity might now be constraining its growth rather than driving it. It might be the moment for the streetwear pioneer to give in and go fully mass-market.
Héctor Bellerín on Football, Fashion and His New Brand, Gospel Estudios | The BoF Podcast
The Spanish footballer joins BoF founder and editor-in-chief Imran Amed to discuss how he developed his strong sense of personal style and shares his plans for the launch of his new label Gospel Estudios.
Héctor Bellerín on Football, Fashion and His New Brand, Gospel Estudios | The BoF Podcast
The Spanish footballer joins BoF founder and editor-in-chief Imran Amed to discuss how he developed his strong sense of personal style and shares his plans for the launch of his new label Gospel Estudios.
Retailers Slash Prices on More Nike Sneakers in 2024, Data Shows
The trend marks a break from the past, when Nike retailers enjoyed the ability to sell through their Nike inventory at full price.
Retailers Slash Prices on More Nike Sneakers in 2024, Data Shows
The trend marks a break from the past, when Nike retailers enjoyed the ability to sell through their Nike inventory at full price.
The Best of BoF 2023: A New Consumer Economy
Spending cooled in 2023 as shoppers grappled with inflation, debt and high mortgage rates. Some retailers were more vulnerable than others. The strongest players are able to meet consumers where they are, through thick and thin.
The Best of BoF 2023: A New Consumer Economy
Spending cooled in 2023 as shoppers grappled with inflation, debt and high mortgage rates. Some retailers were more vulnerable than others. The strongest players are able to meet consumers where they are, through thick and thin.
The Year Ahead: How Brands Are Reinventing Outdoor Wear
The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
The Year Ahead: How Brands Are Reinventing Outdoor Wear
The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
In Olympics Race, Adidas Pursues Edge in New Sports
As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.
In Olympics Race, Adidas Pursues Edge in New Sports
As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.
Inside Fashion’s Music Merch Opportunity
Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.
Inside Fashion’s Music Merch Opportunity
Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.
Tyler, the Fragrance Creator
Long known for his music and fashion influence, the multi-hyphenate reflects on his expanding beauty business.
Tyler, the Fragrance Creator
Long known for his music and fashion influence, the multi-hyphenate reflects on his expanding beauty business.
H&M Taps Heron Preston as Creative Menswear Advisor
The New York-based designer will create his own collection for the retailer, launching in 2024. As part of his long-term role, Preston will also consult on the brand’s overall menswear assortment.
H&M Taps Heron Preston as Creative Menswear Advisor
The New York-based designer will create his own collection for the retailer, launching in 2024. As part of his long-term role, Preston will also consult on the brand’s overall menswear assortment.
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