The Frayed Edge
The Frayed Edge: Nike’s Sustainability Reset
The sportswear giant has toned down communications around its sustainability efforts, replacing its glossy annual impact report with hard-to-find data sheets. Meanwhile, Rolex is cosying up to Trump and the EU’s push to clean up fashion waste is getting real.
The Frayed Edge: Nike’s Sustainability Reset
The sportswear giant has toned down communications around its sustainability efforts, replacing its glossy annual impact report with hard-to-find data sheets. Meanwhile, Rolex is cosying up to Trump and the EU’s push to clean up fashion waste is getting real.
The Frayed Edge: Luxury’s Trust Issues
Big brands are taking steps to shore up consumer confidence in their high-end positioning, after a series of sweatshop scandals contributed to a sense of ‘luxury ick.’
The Frayed Edge: Luxury’s Trust Issues
Big brands are taking steps to shore up consumer confidence in their high-end positioning, after a series of sweatshop scandals contributed to a sense of ‘luxury ick.’
The Frayed Edge: Is Fashion’s Era of Cheap Thrills Finally Over?
The US is ending all tariff exemptions for low-priced packages, while India is grappling with hefty new duties for American shipments and Taylor Swift is doing the diamond industry’s marketing for it.
The Frayed Edge: Is Fashion’s Era of Cheap Thrills Finally Over?
The US is ending all tariff exemptions for low-priced packages, while India is grappling with hefty new duties for American shipments and Taylor Swift is doing the diamond industry’s marketing for it.
The Sustainability Edit: From Tasteless Marketing to Toxic Products, Fashion Keeps Making the Same Mistakes
Failed efforts to agree a global treaty on plastics pollution point to emerging challenges for the fashion industry, while Swatch is the latest brand to face a backlash over a marketing campaign many consumers found racist.
The Sustainability Edit: From Tasteless Marketing to Toxic Products, Fashion Keeps Making the Same Mistakes
Failed efforts to agree a global treaty on plastics pollution point to emerging challenges for the fashion industry, while Swatch is the latest brand to face a backlash over a marketing campaign many consumers found racist.