Jens Grede is the co-founder and chief executive of viral lingerie and loungewear brand SKIMS, currently valued at $4 billion. The brand’s innovative approach to the intimates and lounge categoryhas amassed millions of customers since its launch in 2019. He is also the co-founder and Chairman of FRAME and a prolific investor in retail and media through his holding company Popular Culture. Prior to partnering with his wife Emma Grede and Kim Kardashian to launch the business in 2018, Grede founded Los Angeles-based FRAME with Erik Torstensson in 2012. Before that, the duo spent years working in fashion and media, serving as editors-in-chief of magazine Man About Town and launching Industrie magazine, before co-founding the marketing agency Saturday Group in 2003.
Career History
VITAL STATISTICS
Kim Kardashian’s Skims Appoints Its First Chief People Officer
Former Etsy HR chief Kim Seymour joins the brand, valued at $5 billion, as it builds out leadership across beauty, retail and international markets.
Kim Kardashian’s Skims Appoints Its First Chief People Officer
Former Etsy HR chief Kim Seymour joins the brand, valued at $5 billion, as it builds out leadership across beauty, retail and international markets.
Exclusive: Skims’ Plan for Global Domination
Kim Kardashian’s shapewear brand is preparing to enter many new markets in the US and, increasingly, globally. CEO Jens Grede spoke with The Business of Fashion about his vision to create ‘the Apple store of apparel.’
Exclusive: Skims’ Plan for Global Domination
Kim Kardashian’s shapewear brand is preparing to enter many new markets in the US and, increasingly, globally. CEO Jens Grede spoke with The Business of Fashion about his vision to create ‘the Apple store of apparel.’
How Skims and On Create Cultural Relevance | The BoF Podcast
Skims co-founder Jens Grede and On co-founder David Allemann joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share how they are building culture-shaping brands rooted in product innovation.
How Skims and On Create Cultural Relevance | The BoF Podcast
Skims co-founder Jens Grede and On co-founder David Allemann joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share how they are building culture-shaping brands rooted in product innovation.
BoF VOICES 2024: Global Culture and Creativity
Valentino’s Alessandro Michele and Jacopo Venturini, On founder David Allemann and Skims co-founder Jens Grede and more spoke about creativity and culture.
BoF VOICES 2024: Global Culture and Creativity
Valentino’s Alessandro Michele and Jacopo Venturini, On founder David Allemann and Skims co-founder Jens Grede and more spoke about creativity and culture.
Exclusive: Emma and Jens Grede, Von Furstenbergs Invest in The Elder Statesman
The duo behind Skims are taking a minority stake in the luxury cashmere label, with an eye on scaling the cult brand.
Exclusive: Emma and Jens Grede, Von Furstenbergs Invest in The Elder Statesman
The duo behind Skims are taking a minority stake in the luxury cashmere label, with an eye on scaling the cult brand.
Emma and Jens Grede: The Power Couple Behind the Kardashian Industrial Complex
The architects of multiple retail triumphs, including Skims and Good American, share a personal and professional chemistry that fuels their success.
Emma and Jens Grede: The Power Couple Behind the Kardashian Industrial Complex
The architects of multiple retail triumphs, including Skims and Good American, share a personal and professional chemistry that fuels their success.
The Debrief | How Skims Took on Victoria’s Secret and Spanx
Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.
The Debrief | How Skims Took on Victoria’s Secret and Spanx
Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.
Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’
Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.
Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’
Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.
As Market Shifts, Digital Agencies Restructure
This week, creative and digital agencies focused on the fashion and luxury sector are restructuring as the market evolves.
As Market Shifts, Digital Agencies Restructure
This week, creative and digital agencies focused on the fashion and luxury sector are restructuring as the market evolves.
BoF Exclusive | The New Creative Establishment 2010 — The 50 Most Influential Creative Forces Working in Fashion Today
LONDON, United Kingdom — Today, The Business of Fashion brings you an exclusive preview of The New Creative Establishment, a list of the 50 most
BoF Exclusive | The New Creative Establishment 2010 — The 50 Most Influential Creative Forces Working in Fashion Today
LONDON, United Kingdom — Today, The Business of Fashion brings you an exclusive preview of The New Creative Establishment, a list of the 50 most