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Ralph Lauren

Ralph Lauren is an American fashion brand, founded by the designer Ralph Lauren in 1967 in New York. The company produces apparel, accessories, footwear and home collections, with lines including Polo Ralph Lauren and Ralph Lauren Purple Label.

Ralph Lauren
Partner Content

Why CMOs Should Have a Seat at the Pricing Table

BoF’s latest knowledge report, in partnership with Ekimetrics, explores why marketing leaders should have a say in pricing decisions — with their expertise in balancing creativity with managing budgets, as well as an in-depth knowledge of consumer price-sensitivity.

Partner Content

Why CMOs Should Have a Seat at the Pricing Table

BoF’s latest knowledge report, in partnership with Ekimetrics, explores why marketing leaders should have a say in pricing decisions — with their expertise in balancing creativity with managing budgets, as well as an in-depth knowledge of consumer price-sensitivity.


Fashion Week

At Ralph Lauren, Women — and Their Accessories — Take Centre Stage

At an intimate presentation in his Manhattan studio, Ralph Lauren unveiled a womenswear-focused collection, underscoring the category as a key driver of the brand’s growth strategy.

Fashion Week

At Ralph Lauren, Women — and Their Accessories — Take Centre Stage

At an intimate presentation in his Manhattan studio, Ralph Lauren unveiled a womenswear-focused collection, underscoring the category as a key driver of the brand’s growth strategy.


Technology

Ralph Lauren Launches AI Styling Bot, ‘Ask Ralph’

The new shopping experience, launching in the brand’s app to US users, will not only recommend products but offer guidance on how to style them into Ralph Lauren-approved outfits.

Technology

Ralph Lauren Launches AI Styling Bot, ‘Ask Ralph’

The new shopping experience, launching in the brand’s app to US users, will not only recommend products but offer guidance on how to style them into Ralph Lauren-approved outfits.


Retail

Are US Fashion Brands at Risk of Growing Anti-American Backlash Over Trump Policies?

Any sign of an anti-Americanism trend would cause a headache for an industry benefiting from the popularity of Americana and preppy looks.

Retail

Are US Fashion Brands at Risk of Growing Anti-American Backlash Over Trump Policies?

Any sign of an anti-Americanism trend would cause a headache for an industry benefiting from the popularity of Americana and preppy looks.


Retail

This Week: How Far Does the Power of Brand Go?

On Running and Tapestry report earnings this week amid rising inflation and cautious consumers. Following strong performances from Ralph Lauren and E.l.f. Beauty, these results will continue to test whether brand power is a match for economic uncertainty.

Retail

This Week: How Far Does the Power of Brand Go?

On Running and Tapestry report earnings this week amid rising inflation and cautious consumers. Following strong performances from Ralph Lauren and E.l.f. Beauty, these results will continue to test whether brand power is a match for economic uncertainty.


Luxury

Ralph Lauren Keeps Winning Streak Going, Raises Annual Outlook

The American fashion company has been a standout among US apparel companies, managing to steadily increase prices in recent years — even before tariffs hit.

Luxury

Ralph Lauren Keeps Winning Streak Going, Raises Annual Outlook

The American fashion company has been a standout among US apparel companies, managing to steadily increase prices in recent years — even before tariffs hit.


Luxury

In Uncertain Times, Ralph Lauren Embraces ’80s Excess

The brand’s autumn 2025 show harkened back to an earlier time when economic uncertainty and geopolitical tension were on Americans’ minds.

Luxury

In Uncertain Times, Ralph Lauren Embraces ’80s Excess

The brand’s autumn 2025 show harkened back to an earlier time when economic uncertainty and geopolitical tension were on Americans’ minds.


Luxury

At Salone, Design Spectacle Takes Centre Stage

The power of brand theatre was on display at Milan Design Week, reports Dan Thawley.

Luxury

At Salone, Design Spectacle Takes Centre Stage

The power of brand theatre was on display at Milan Design Week, reports Dan Thawley.


Executive Briefings

The Executive Briefing: Reading the Tariff Tea Leaves

This month, ominous trade signals and dismal luxury sales made for a bleak present, while designer appointments and AI innovations pointed towards the future. Read on for your concise breakdown of March’s key developments from executive editor Brian Baskin.

Executive Briefings

The Executive Briefing: Reading the Tariff Tea Leaves

This month, ominous trade signals and dismal luxury sales made for a bleak present, while designer appointments and AI innovations pointed towards the future. Read on for your concise breakdown of March’s key developments from executive editor Brian Baskin.


Retail

How Men’s Dress Shirts Became Cool Again

Demand for the menswear classic has ballooned in the last year as a new generation of fashion-obsessed men pursue a more polished look. But the modern dress shirt isn't the stuffy office staple it used to be as brands find new ways to give it an update.

Retail

How Men’s Dress Shirts Became Cool Again

Demand for the menswear classic has ballooned in the last year as a new generation of fashion-obsessed men pursue a more polished look. But the modern dress shirt isn't the stuffy office staple it used to be as brands find new ways to give it an update.