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How Brands Are Navigating the AI Ad Dilemma
While some fashion labels are starting to experiment with using AI-generated imagery in campaigns, others are taking a firm stance against it. Both approaches reveal how brands are evolving their creative identities and who they are trying to reach.
How Brands Are Navigating the AI Ad Dilemma
While some fashion labels are starting to experiment with using AI-generated imagery in campaigns, others are taking a firm stance against it. Both approaches reveal how brands are evolving their creative identities and who they are trying to reach.
Tech Mode: Aerie’s No-AI Promise
The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.
Tech Mode: Aerie’s No-AI Promise
The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
How TikTok Won Over Fashion
Instagram has more users, but for a growing number of brands and creators, TikTok has replaced the Meta-owned social network as fashion’s go-to marketing platform.
How TikTok Won Over Fashion
Instagram has more users, but for a growing number of brands and creators, TikTok has replaced the Meta-owned social network as fashion’s go-to marketing platform.
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
Can Brands Make Instagram Less Toxic?
Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.
Can Brands Make Instagram Less Toxic?
Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.
How to Sell to College Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?
How to Sell to College Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?
For Lingerie Brands, Taking on Victoria's Secret Is Harder Than It Looks
The Sycamore Partners-backed lingerie brand may be losing relevance, but no successor in the highly competitive women's intimates market has emerged.
For Lingerie Brands, Taking on Victoria's Secret Is Harder Than It Looks
The Sycamore Partners-backed lingerie brand may be losing relevance, but no successor in the highly competitive women's intimates market has emerged.
Coronavirus Shuts Down Italy's Fashion Capital
This week, everyone will be talking about the coronavirus epidemic, JW Anderson's expansion plans and Aerie's remarkable growth. Get your BoF Professional Cheat Sheet here.
Coronavirus Shuts Down Italy's Fashion Capital
This week, everyone will be talking about the coronavirus epidemic, JW Anderson's expansion plans and Aerie's remarkable growth. Get your BoF Professional Cheat Sheet here.
The New Rules for Going Direct-to-Consumer
With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.
The New Rules for Going Direct-to-Consumer
With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.