Allbirds to Close Remaining US Stores
The footwear maker will keep two outlet stores open and redirect its focus to e-commerce and wholesale as its losses mount.
Direct-to-Consumer
Can Quince Be More Than a Dupe Brand?
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
Can Quince Be More Than a Dupe Brand?
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
Retail
AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
Retail
Drake’s Leaves Its British Preppiness Intact Under New Owner
The 49-year-old menswear brand, known for its exacting preppy aesthetic and English craftsmanship, is now majority-owned by a Danish billionaire. Co-owner and creative director, Michael Hill told BoF that radical change isn’t set to follow.
Drake’s Leaves Its British Preppiness Intact Under New Owner
The 49-year-old menswear brand, known for its exacting preppy aesthetic and English craftsmanship, is now majority-owned by a Danish billionaire. Co-owner and creative director, Michael Hill told BoF that radical change isn’t set to follow.
Retail
The RealReal’s Plan to Capitalise on the Luxury Resale Boom
With more shoppers priced out by luxury's rising costs turning to secondhand goods, CEO Rati Sahi Levesque opens up in the BoF-McKinsey State of Fashion 2026 about how the resale player is welcoming them with open arms.
The RealReal’s Plan to Capitalise on the Luxury Resale Boom
With more shoppers priced out by luxury's rising costs turning to secondhand goods, CEO Rati Sahi Levesque opens up in the BoF-McKinsey State of Fashion 2026 about how the resale player is welcoming them with open arms.
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Retail
Ssense Founders Win Bid to Retain Ownership
The company announced on Sunday that the Atallah family will remain owners of the Montreal-based luxury e-tailer, in partnership with a Canadian multi-family office, in a transaction pending regulatory approval.
Ssense Founders Win Bid to Retain Ownership
The company announced on Sunday that the Atallah family will remain owners of the Montreal-based luxury e-tailer, in partnership with a Canadian multi-family office, in a transaction pending regulatory approval.
Technology
Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?
Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.
Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?
Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.
Direct-to-Consumer
Rothy’s New Chief Executive Wants To Extend Its Winning Streak
The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.
Rothy’s New Chief Executive Wants To Extend Its Winning Streak
The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.
Retail
How to Launch a Fashion Brand in 2026
A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.
How to Launch a Fashion Brand in 2026
A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.
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Retail
How Brands Got Consumers to Shop on Black Friday
Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.
How Brands Got Consumers to Shop on Black Friday
Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.
Retail
Is This the Year Discount Mania Finally Ends? | The Debrief
Consumer sentiment is slumping, but spending hasn’t collapsed – it’s bifurcated. Brands are leaning into desirability, newness and sharp pricing over blanket promos, while luxury department stores chase high-spending customers amid a shake-up. BoF reporters Cat Chen and Malique Morris break down what’s working – and what isn’t.
Is This the Year Discount Mania Finally Ends? | The Debrief
Consumer sentiment is slumping, but spending hasn’t collapsed – it’s bifurcated. Brands are leaning into desirability, newness and sharp pricing over blanket promos, while luxury department stores chase high-spending customers amid a shake-up. BoF reporters Cat Chen and Malique Morris break down what’s working – and what isn’t.
Retail
How to Survive Menswear’s Sameness Epidemic
A new transatlantic approach to minimalist tailoring and workwear has swept menswear, buoyed by the rise of buzzy upstarts from Japan, Scandinavia and the US. To outlast a current fixation on a sophisticated, pared-back look, labels are searching for ways to make their clothes stand out.
How to Survive Menswear’s Sameness Epidemic
A new transatlantic approach to minimalist tailoring and workwear has swept menswear, buoyed by the rise of buzzy upstarts from Japan, Scandinavia and the US. To outlast a current fixation on a sophisticated, pared-back look, labels are searching for ways to make their clothes stand out.
Technology
How Small Brands Are Learning to Love AI
Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.
How Small Brands Are Learning to Love AI
Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.
The News in Brief
Phia Raises $35 Million Series A
The round values the Phoebe Gates-co-founded price-comparison platform at $185 million.
Spangle Raises $15 Million Series A
The AI-powered e-commerce software provider is valued at $100 million with its latest funding round.
Vestiaire Collective Co-Founder Exits
Fanny Moizant, who co-founded the luxury resale site with Sophie Hersan and Sébastien Fabre in 2009, announced her departure on LinkedIn on Monday, saying ‘it was not a decision I initiated.’
Ssense Receives Court Approval to Extend its Restructuring Process
A new stay order granted by the Superior Court of Quebec gives the embattled Canadian e-tailer until Feb. 19 to right size its business.
Beyoncé, Nicole Kidman and Venus Williams to Co-Chair 2026 Met Gala
The event, set for May. 4 of next year, will focus on the theme ‘Costume Art.’
Mytheresa Appoints New CEO
In January, Francis Belin will replace Michael Kliger as chief executive of the German e-tailer. Kliger will remain in his post as CEO of Mytheresa parent company LuxExperience.
Mytheresa Parent Company Reports Sales and Profit Declines
LuxExperience reported a 4 percent dip in overall sales as Yoox Net-a-Porter’s declines overshadowed Mytheresa’s continued growth.