Poiret
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Poiret, known in Paris as “le Magnifique,” was one of the most extravagant and innovative designers of his time, making fearless use of bright colors, exotic fabrics and motifs. He was the first couturier to introduce perfumes commercially, and set up his own perfume company. Today, the brand is back almost a century after its closure. In the footsteps of Paul Poiret, Creative Director Yiqing Yin embraces the subtle, paradoxical sensuousness of oversized clothing, which offers space for freedom. The Poiret woman thus maintains her mysterious side, never revealing herself at first glance. Handbags, jewellery and shoes are the extension of this state of mind as part of a complete wardrobe.
— Written by BoF Staff
Company Snapshot
Schiaparelli: Diego Della Valle’s Vision for Scaling a ‘Sleeping Beauty’ Brand
By pairing global recognition and potent brand signatures with an ultra-exclusive store network, the mythic couture house owned by Tod’s chairman Diego Della Valle is finding willing clients for its ready-to-wear expansion.
Schiaparelli: Diego Della Valle’s Vision for Scaling a ‘Sleeping Beauty’ Brand
By pairing global recognition and potent brand signatures with an ultra-exclusive store network, the mythic couture house owned by Tod’s chairman Diego Della Valle is finding willing clients for its ready-to-wear expansion.
Power Moves | Vanity Fair Names Beauty Director, Lazada Announces New CEO
This week, Vanity Fair appoints its new beauty director, while Alibaba-owned Lazada group names its new chief executive.
Power Moves | Vanity Fair Names Beauty Director, Lazada Announces New CEO
This week, Vanity Fair appoints its new beauty director, while Alibaba-owned Lazada group names its new chief executive.
Announcing Launchmetrics, Poiret, Columbia College Chicago and Athletic Propulsion Labs
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Launchmetrics, Poiret, Columbia College Chicago and Athletic Propulsion Labs
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Everything and Nothing at Poiret
The product-heavy collection was well made but lacked originality and sophistication.
Everything and Nothing at Poiret
The product-heavy collection was well made but lacked originality and sophistication.
Poiret's Second Life
Freedom and multiculturalism — both at the heart of Poiret — are perhaps more relevant than ever, but designer Yiqing Yin's debut at the house resulted in a collection without a coherent enough agenda
Poiret's Second Life
Freedom and multiculturalism — both at the heart of Poiret — are perhaps more relevant than ever, but designer Yiqing Yin's debut at the house resulted in a collection without a coherent enough agenda
Anne Chapelle’s Next Move: Rebooting Poiret
The Belgian businesswoman behind the rise of Ann Demeulemeester and Haider Ackermann has taken on a new challenge: resurrecting Paul Poiret.
Anne Chapelle’s Next Move: Rebooting Poiret
The Belgian businesswoman behind the rise of Ann Demeulemeester and Haider Ackermann has taken on a new challenge: resurrecting Paul Poiret.
‘Sleeping Beauty’ Brands: Myth or Magic Formula?
Arnaud de Lummen has built a successful business resurrecting dormant fashion brands and selling them to investors. But many attempts at brand revivals have met with mixed results. What does it take to successfully resuscitate a dormant brand? And is it worth it?
‘Sleeping Beauty’ Brands: Myth or Magic Formula?
Arnaud de Lummen has built a successful business resurrecting dormant fashion brands and selling them to investors. But many attempts at brand revivals have met with mixed results. What does it take to successfully resuscitate a dormant brand? And is it worth it?